Sin saber cual ponerme pic.twitter.com/XVVYF7HKVE
— Ivan Guzman (@Ivan_Guzman_) June 10, 2014
A redux of a topic I published on nearly six years ago (see: Narco Bling: The Watches of Mexican Drug Kingpins, July 10, 2009), self-proclaimed citizen investigative journalist website bellingcat.com recently published a review of the reach of Swiss luxury brands among the Mexican drug lords by analyzing social network profiles of three high ranking members of the infamous Sinaoloa drug cartel: Ivan and Alfredo Guzmán, two of the most influential sons of El Chapo Guzmán, and José Rodrigo Aréchiga-Gamboa, alias “El Chino Ántrax” (who was arrested in Netherlands at the request of the US authorities in late 2013). The Top 6 Watches of Mexican drug lords, according the bellingcat.com’s analysis, are as follows:
- Richard Mille
- Audemars Piguet
- Romain Jerome
While the top four brands are perhaps not surprisingly given the narco’s penchant for watches that are large, expensive and/or ostentatious, interesting occupants of the #5 and #6 slots were the more obscure independent brands Urwerk and Romain Jerome.
There is disheartening commentary in the report as well. The bellingcat author notes, “in times of economic hardship, the flamboyant lives of drug barons are appealing to millions of young and poor Mexicans abandoned by the state…”
Muy buenos dias plebes =) pic.twitter.com/bJIvPDmZht
— Alfredo Guzmán (@AlfreditoGuzma) January 9, 2015
I must note that the quality of bellingcat’s analysis may be subject to scrutiny, particularly as the author notes that the authenticity of the social media accounts could not be verified (though, perhaps for obvious reasons). And also, we all know how easy it is to make oneself look richer than one really on social media simply by taking photos from other accounts and claiming them as one’s own. Bellingcat.com was launched via a Kickstarter campaign in 2014 and has been no stranger to controversial articles. Even so, I think the analysis is worth a read.
Please click here to see the full story (including many more pics, commentary “Tracking Swiss Watches in Sinaloa: Top 6 Luxury Brands Among Mexican Drug Lords” over at Bellingcat>>>