Hublot unveiled its latest creation this past weekend at the Korean Formula 1 Grand Prix – the Hublot F1 King Power Red Gold. Aside from Fernando Alonso and team Ferrari’s win, I would say this watch was the highlight of the event. This watch is the 3rd official watch unveiled in this the inaugural year of Hublot’s “Official Timekeeper of Formula 1” (see the Hublot F1 King Power steel and Hublot F1 King Power Monza Red Sapphire) and wow does it look great. I just love what Hublot has done with the F1 watch design — a very good job of capturing the look and spirit of Formula 1 in the watches. In particular I really love the ceramic brake disc-style bezel — it looks spectacular. Hublot really hit a homerun by hooking itself up with Formula 1, no doubt about it.
Hublot F1 King Power Gold
Limited Edition of 250 individually numbered watches
48mm “King Gold” case, black PVD titanium chronograph pushers with red rubber inserts, black rubber + Nomex strap with red stitching and matching deployant buckle
On a side note, it is interesting that Hublot has chosen Asian countries to unveil its F1 watches. There are 5 Asian stops on the F1 circuit (Singapore, China, Korea, Malaysia, and Japan), and I suspect that it is not a coincidence that China and Korea were used for product launches. I think more likely it is an indication of just how important these markets are to Hublot (and the broader watch industry).