In the modern day era of “on demand”, customization and the ability to express personality in one’s own unique way, Armin Strom takes a huge step forward with the launch of its new “Watch Configurator” service. The “Watch Configurator” is something I might have expected a much larger, much more resourced and deeper-pocketed watch manufacture to do by now. But now, it is Armin Strom who ushers in a new era and a recognition that today it is more important than ever for a watch manufacture to be as customer-friendly as possible and that includes embracing customer-facing technology and customization options (in fact and you could win your very own custom Armin Strom watch — See Did You Know? for details on this exciting giveaway contest below). Let’s take a closer look.
— Perpetuelle (@perpetuelle) March 22, 2017
Armin Strom’s innovative approach to its customers leads and paves the way for the broader Swiss watch industry. An industry in which many of its largest players remain, by and large, sedate and unadventurous in their approach to new product offerings (ahem Rolex) or ability to use e-commerce (ahem Breitling). Armin Strom is in fact one of the few watch manufactures able to even offer such a unique service as it is one of the few with the ability to create a full watch movement under one roof. But more importantly than being a vertically integrated manufacture is Armin Strom’s forward-thinking attitude and its willingness to be bold in how it hopes to serve the next generation of luxury watch customers.
Using the Watch Configurator, the client first begins by choosing the desired base model/movement from the current Armin Strom portfolio. Everything is an option. The configurator then moves to a real-time display of your watch design, with viewing of front and back, depending on the options you have selected. It is a comfortable, user-friendly tool that anyone can use — it took me about 3 minutes to come up with some of the awesome looking designs you see here. Collectors can choose colors, engraving, and even skeletonization of the movement and/or certain components – the latter naturally being one of Armin Strom’s historical specialties. Using this virtual reality version of Armin Strom’s workshop, a fantastic, collectible dream timepiece quickly becomes a tangible reality. For a price of course (more on that below!).
Another of the design’s we were able to quickly and easily create:
Price is shown on the same page as the design and you can immediately make a purchase if interested. Once ordered, the client’s unique Armin Strom timepiece can be picked up at any nearby authorized Armin Strom retailer or even at the Armin Strom factory in Switzerland – and a tour of the factory is included in the price.
Speaking of which, while the online Watch Configurator system offers new perspectives for the customer, it does not replace or take away from the experienced retail partner, who remains in place to offer advice and assistance if needed and can provide hands-on experience of the basic designs and options. In fact I would see this as a way for the traditional watch retailer to perhaps even sell more timepieces.
“My technical team and I are proud to have been able to develop an innovative system like the Watch Configurator based on the exceptional depth of manufacturing that Armin Strom possesses. This is a new way to go with the times that excitingly enables the collector’s deepest wishes for a unique timepiece to be fulfilled with a true haute horlogerie timepiece,”
–Claude Greisler, Director of Armin Strom
The only downside, if there was one, is that these watches do not come inexpensively! You can easily configure a watch for $20,000 – $40,000 (or $100,000+ if you want a tourbillon!). But that’s the price to pay for your very own custom-designed, manufacture-made luxury Swiss timepiece!
I applaud Armin Strom for this bold, forward-thinking platform that it now offers. May it bring good fortune to Armin Strom while also serving as an example to the rest of the Swiss watch industry.
Did You Know?
All you have to do win your own bespoke Armin Strom watch is to configure it and post it to Instagram. Armin Strom is sponsoring the contest which runs until May 15 when a lucky winner will be selected. 3 runner up prizes valued at 15,000, 7,500 and 5,000 Swiss Francs will also be awarded. Contest details here>>>
Editor’s note: Armin Strom is/was an advertiser on this site as of the date of publication.