With the massive proliferation of watch bloggers in recent years, along with the fragmentation of content distribution (i.e. in addition to a web URL, now we have Twitter, Facebook, Instagram, YouTube, Pinterest, etc. etc.) it’s no surprise to see content aggregation apps making their way into the market to try and enhance the content consumption experience for watch enthusiasts. You are all familiar with Watchville, an app I wrote about six months ago, but here’s another watch app you should try out: Govberg OnTime. And here’s why you should try it out: Govberg OnTime is more than just a content aggregation app, so there are some additional features like a digital “watch box” and buy/sell functions built into that app might resonate with (or otherwise entertain) you.
If you are not familiar with the name, Govberg is among the larger and most prominent watch retailers in the United States (Philly area), but the parent company and its owner (Mr Danny Govberg) also has a strong media connection as well, namely it’s ownership of iW magazine. And now of course this app. So unlike Watchville, what I see here is a (very clever) effort to use this app to help grow awareness for the Govberg brand, and perhaps more importantly, generate incremental business across the spectrum. Don’t worry, I’m not going to spend much more time on the business motivations behind the app, but I am going to take you through its features and give you — as a watch collector or enthusiast — a few good reasons to give OnTime a try. And no, this is not a paid advertorial, just me doing what I do i.e. bringing new and interesting watches and related news to my audience. So let’s take a closer look at Govberg OnTime, shall we?
Of course you can easily stay on top of watch industry news with OnTime’s content feed. It has 21 content sources, with ability to filter sources and also to receive push notifications. This is a bit more generous than Watchville which only offers 16 sources. OnTime has opted for an in-app browser format for presenting content. That is, it loads the native version of a particular blog, which I like at times because you get to see the unique design of each watch blog you are reading rather than a uniform format such as that used by Watchville (which pulls in content from a particular blog but presents it in their own format — though this format is easier for consuming content more quickly, something I also like!).
(content view from my iPad Mini)
But let’s move on, because OnTime is about much more than just content.
What is also neat is a “Watch Box” feature that allows you to digitally store and manage your watch collection. A digital watch box is not new, but it is a good feature for keeping track of your collection (large or small) and I am a fan of it. Once you have uploaded a watch or two, there are some interesting options such as ‘Sell this Watch’, ‘Schedule Service’ or ‘Get an Appraisal’. You can clearly see Govberg looking to leverage capabilities ‘beyond the app’ such as its ability to buy, sell and do watch service (they have a robust pre-owned business, as I understand it). It will be interesting to see if Govberg gets traction with actually generating pre-owned business sourced the app.
You can also see from the navigation menu at the bottom there are also a dedicated “Sell” and “Shop” sections within the app. These sections need no explanation. I will only say that Govberg does present a nice quantity and quality of pre-owned inventory to tempt you with, so those of you with impulsive tendencies be warned! 🙂
And that’s it. I would recommend you give Govberg OnTime a try (here’s the App Store link) and let me know what you think by dropping a comment below if you’d like. And those of you non iPhone or iPad users, be patient. I am certain I will use this app a lot more once it is available on my mobile phone OS platform of choice — Android. As I understand, this version should be out very soon.