This new eye-catching design has Bell & Ross written all over it. The BR03-94 AeroGT Orange is a limited edition of 500 pieces, at a price of $8,800 per. The flashy look actually has an interesting backstory, but sorry to say Bell & Ross seems to have forgone a huge opportunity by omitting to tell any sort of story in their press release or on the product page for the watch. While both are splashed with sharp pictures of a supercar, the Bell & Ross says nothing about it. The absurd lack of details is quite disappointing and is a bit baffling. Especially when a credible source does tell us that the watch is based on a Bell & Ross sports car design by Bell & Ross co-founder Bruno Belamich, and that the idea was to design a car that could be the interpretation of the Bell & Ross spirit; the AeroGT Concept Car was thus the starting point for the creation of a new pair of watches inspired by the automotive world – the BR 03 AeroGT models. Neat, right? Anyway…and here it is….
Bell & Ross BR 03-94 AeroGT Orange
Limited edition 500 pieces, $8,800 per
42mm steel case, automatic mechanical caliber