The shrewd marketing move by Richard Mille may be backfiring, at least for his athlete-Ambassador. Reports everywhere today note that the International Olympic Committe (IOC) is not happy about the ultra-light “product placement” on Yohan Blake’s wrist. Violation of rule 40, Bylaw 2 of the Olympic Charter. It all seems completely absurd to me, but that’s how these things go. You gotta pay to play.
No doubt that Richard Mille knew they were taking some measure of risk that this could happen. My guess is that they never in a million years though that Yohan Blake’s watch would go viral (though maybe they hoped so). Now we have to hear from people everywhere opining about a watch they know nothing about and how “stupid” and “overpriced” it is, etc. — but everyone’s entitled to their opinion. Too bad to see Blake become embroiled in controversy. As for Mille, this is probably good a thing — free publicity on a grand scale!
You can check out our various reporting on Richard Mille on his ultra-light, sport-ready watches worn by famous athletes here:
- Rafael Nadal’s Watch Wins Again!
- Rafael Nadal’s Watch Wins 4th Tennis Major. Is Stolen. Is Found.
- Rafael Nadal’s Watch Wins 3rd Tennis Major
- Richard Mille Nadal RM27 Watch in Action
- Richard Mille for Rafael Nadal (RM027)