If you’ve been waiting to purchase a Xetum (“zeh-tum“), you need wait no longer. The three-years-young “California-designed, Swiss-made” watch brand is out with a new take on its existing Tyndall model, and it looks great. Lots of looks and a full break down, below.
Before seeing this watch, if I had been asked to visualize the Tyndall in black PVD, I would not have seen it working. But seeing the new Tyndall PVD now, it seems like a perfect extension of the contemporary and otherwise conservative Tyndall line.
With so many possibilities for adding a new reference to its collection, I wondered how Xetum came to settle on a black PVD treatment. And so I asked Xetum Founder and CEO Jeff Kuo. The great thing about what Jeff had to say was not that he thought a black PVD finish would “accentuate the instrument-style feel of the Tyndall” — which it does — but that he had received many requests from customers. Bravo, Jeff. Your new Tyndall PVD is a lesson that many small, and even some larger and well established brands can learn from — listen to what you customers want, and deliver it.
Of course, all the other Xetum signatures are there: the lug-less case design, the octagon-shaped crown, and the naturally tanned leather strap with lining of Italian cork.
What I do like is that Xetum chose to carry through the black PVD treatment to both the buckle and the rotor.
In short, I think this new Xetum Tyndall PVD is a great piece. In fact if I could own only one Xetum, this would be it.
The price is $1,495 and it starts to ship in less than ten days (October 23). Order yours now on Xetum’s website. Xetum does offer a 2 year warranty and free returns (including shipping) within 30 days if necessary.
On a broader note, I am glad to see that, after just three short years in the marketplace, Xetum has a firm foundation under it and is able launch its first regular-production line extension. Continued best wishes, Jeff.
Editor’s Note: At time of publication, Xetum was as an advertiser on Perpetuelle.com.