by Kyle Stults on July 29, 2009
Question is Not If, but How Perriard & Team Will Remake The TechnoMarine Brand
TechnoMarine is not a brand that interests me. Mid-range, sometimes tacky, fake-bling, quartz watches. Right or wrong, that’s what I think of.
Yawn*** Blink***Yawn. But wait, what’s this? A new sheriff (cowboy?) rides into town?
His name is Vincent Perriard – you may know him from his former transformation of the Concord brand – and he certainly has the grand ambition and vision to do something for TechnoMarine. But what will he do? Surely you remember most recently the Concord C1 Quantum Gravity – a watch with Perriard’s ambitions all over it – and a watch not without some controversy for its radical concepts (love it or hate it, I think) – but a watch that seemed to boldly deliver the icing on the cake of Perriard’s swift, bold remake of Concord. All in all, his track record speaks of great success; there was the Grand Prix of Geneva award for the C1 Tourbillon Gravity, for example!
One thing is for sure – Mr. Perriard has hinted at GUARANTEED a new era for TechnoMarine. One of disruptive, innovative and creative watchmaking. He tells us to “Expect the unexpected.” He sees that the worldwide crisis brings new opportunities and promises to deliver a surprising brand positioning within the next few months. There will be new momentum, a new mission as well as a strong vision.
You have my attention, Mr. Perriard. I’m most certain you don’t plan to move down market – only one way to go, and that is up, right? For sure-this is the only way to live life! Good luck.
Related posts:
