This is the newest watch from Victorinox Swiss Army, the Alpnach Black Ice Chronograph, and it is quite a nice looking piece. Over the last few years Swiss Army watches have been changing, and I say for the better. The brand has smartly moved “upmarket” with a stronger emphasis on watches with automatic mechanical movements, this piece being a good example. This compares to a historical approach of cranking out $100 – $300 quartz watches (which, by the way, were and still are very reliable and very popular). I discussed this move briefly in my reviews of the Victorinox Swiss Army Infantry Vintage Chrono PVD and the Swiss Army Air Boss Mach 8 Special Edition. Overall, I think the strategy is a good one, as the brand has been able to expand its design range with new materials, straps and better movements — and as with its gear and clothing — the “brand” and the “quality” are more than capable of holding their own at a higher level of price and quality. Quite honestly I think that
other bloggers another blogger who panned this watch and the company’s move to higher quality mechanical watches needs to look and think again.
Victorinox Swiss Army Alpnach Black Ice Chronograph
44mm PVD-finished steel case with two-piece bezel, automatic mechanical movement (ETA 7750), Black ballistic nylon strap with a black PVD deployant clasp
price: 1,995 Euros (European markets only? TBD)
To me, this watch says “I want to be outdoors” and it looks like it would be right at home with someone running trails, hiking, or camping.