King Power for King Speed…

This morning from Shanghai, China, Hublot announced that the world’s fastest man is now an “official” Ambassador to the brand…not that this should be any surprise to readers of this blog!  We were quick out of the starting blocks on this story late last year when we spotted Jamaican super star sprinter Usain Bolt wearing a Hublot and striking his famous pose  — check it out at:  Hublot On a Lightning Bolt, November 12, 2009.

photo: Hublot.

For Hublot, he is not only an outstanding sportsman, but also a man with a naturally sunny disposition, who shares his gifts with humility.  Jean-Claude Biver, CEO of Hublot, is very proud that Usain Bolt wears a Hublot timepiece:

“It is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world! the concept of time is sacred, for him and for us… We measure time, Usain always seems to outrun it!”.

Usain Bolt had this to say:

“I am delighted to be an ambassador for Hublot and join some great ambassadors such as Manchester United, Diego Maradona and Ayrton Senna’s family and Institute. I look forward to working together in the future and I hope my times continue to get faster with Hublot.”

photo: Pressesports.

We liked this pairing before it was even a deal.  Congrats Hublot!