Finally, the first live Olympic photos of super sprinter Usain Bolt wearing his Hublot King Power “Usain Bolt” edition watch! Leave it to me, your resident watch nut, to get caught up in the excitement of such a thing, but hey, this is what I live for here at Perpetuelle.
Now, unlike Yohan Blake and his ultra-light, race-ready Richard Mille watch, Bolt’s Hublot is a big, heavy watch that would definitely slow him down on the track. But that doesn’t mean Bolt can’t sport it on the winner’s podium — and that is exactly what he did, accepting his gold medal for the 100m dash with a Hublot (named after him) on his wrist.
Once again Perpetuelle is bringing you the first look.
With all the attention Yohan Blake’s new Richard Mille watch has been getting (and believe me, it’s been getting a LOT of attention), I can imagine that Team Hublot might be getting a bit of wrist — and PR — envy. But when your guy finishes first — decisively — well, that kinda makes you feel like you picked the right Ambassador, doesn’t it? It really is awesome watching Usain Bolt run, and Hublot is no doubt pleased to be represented by him.
One note on the pics: the gold-colored strap on Bolt’s watch is made from his shoes worn during the 2008 Olympics in Beijing. You can my original reporting on Usain Bolt’s watch, with more looks, here.
Usain Bolt of Jamaica is presented with the gold medal
after winning the 100m dash at the 2012 London Olympics
Side thoughts: While Hublot usually finds itself as the most popular watch in the room, so to speak, there is no doubt that Richard Mille knows a thing or two about playing this game! Mille’s genius was in designing ultra-light, performance ready watches (with tourbillons!) that his Ambassadors wear during actual performance (Rafael Nadal, Bubba Watson, Pablo Mac Donough). This ups the publicity value by a HUGE factor!
My guess: Hublot is working on their own sport-ready, ultra-light watch(es) as we speak