Now here’s an exciting development from the world of watches – Linde Werdelin, maker of fine luxury watches with attachable high performance digital instruments – has launched its own blog.  The blog is called “The Lab – where creative thoughts flow” and you can visit it by clicking the logo below.

“The Lab” is written by LW’s creative director and co-founder, Morten Linde.  The theme of The Lab seems to be to give readers a look into the window of Linde Werdeln through Morten Linde’s eyes, and so far the content fits this concept.

Linde Werdelin joins another independent, “high horology”, watch brand that also maintains an excellent blog that I look forward to reading – MB&F’s A Parallel World.

More broadly, I think that having a blog is one of the best things that small production, independent watchmakers/brands can do to help create greater brand awareness.  If published regularly, they are an excellent way to constantly reach out and “touch” (and even expand) your audience (for an independent watchmaker that offers web sales, these are potential customers, after all!).  This is especially true for someone like me who can’t live without my Google Reader (and the 65+ watch blog feeds I follow).  Also, a blog is a perfect platform for helping to shape and fine tune the identity of a brand beyond just the pictures.  And finally, a blog is a great point of differentiation vs. the “big brands” who I think are unlikely to run their own blogs, because these brands have grown way beyond the individual(s) who are behind the brand.  Truly offering that high level of customer contact and interaction with watch owners, collectors & enthusiasts that the big brands can not and will not ever offer!

So well done, Linde Werdelin – I look forward to following “The Lab – where creative thoughts flow.“

No related posts.