Pinel & Pinel craftsmanship…

In celebration of its 150 anniversary year, TAG Heuer has launched an exclusive boxed edition of its Grand Carrera Calibre 17 RS2 Chronograph.  The specially boxed set, limited to 150 units, also comes with TAG Heuer’s Meridiist phone which, although I am most definitely not a fan of, I can look past in the context of it being a part of this unique collector’s set.

Yes the watch looks great, but what’s equally as special here is the Pinel & Pinel custom box.  Crafted by bespoke French artisan and designer Fred Pinel, this multi-function watch box is a reinterpretation of the 1930s steamer trunk on the outside and the secret drawers of a Louis XVI armoire on the inside.  The premium watch box, hand crafted in black and orange leather with accented stitching, houses a watch winder for the Grand Carrera Calibre 17 RS2 Chronograph, and a mini USB connect for charging the Meridiist:

TAG Heuer Grand Carrera Calibre 17 RS2 Chronograph

I like the philosophy of presenting the watch in a nice watch box — sell “the whole package” — not just the watch.  Well done, TAG Heuer.

p.s. – Fred Pinel, your work is amazing!

Related posts:

1. Baselworld 2010: TAG Heuer Carrera 1887
2. TAG Heuer Meridiist is Dead On Arrival
3. Baselworld 2010: Tag Heuer Carrera 1887 Chronograph
4. TAG Heuer Shoots Itself In the Foot on TAG Heuer Caliber 1887 Launch
5. Tag Heuer Silverstone Reissue – Somebody Tell Watchismo!!