Last week I received a survey invitation from RW Club, Raymond Weil’s “Member’s Only” section within its website.  I am usually not one for surveys, but because I noticed that there was an opportunity to win a Raymond Weil watch in exchange for completing the survey, I decided to check it out.  Here’s how it started:

So I started taking the survey and from the very first question it was clear to me the direction that this survey was heading.  Here are the first 6 questions, mostly multiple choice or “check all that apply” format:

• Have you ever bought one or more luxury products online? [Yes/No]
• Please select the appropriate luxury product(s) bought online. [select from list of options]
• On which occasion(s) have you already bought luxury products online? [select from list of options]
• Why have you already bought luxury products online? [select from list of options]
• On which website(s) have you bought luxury products?
• How much do you spend a year for luxury products approximately?

And then the questions started to get very interesting…

…and the next question:

The survey then proceeded through some “demographic” type questions (“indicate your level of education”, “indicate your professional category”, and “indicate your age range”) and that was it.

So I ask you (in a “Family Feud” kind of way), “Survey Says?”

Well, to me the survey says a lot.  It certainly gives me a strong sense that Raymond Weil is looking seriously at allowing online sales, else why would they go to the trouble or creating entire survey (with the incentive of winning a Raymond Weil watch for all who participate) around online luxury goods shopping habits, specifically interest in purchasing Raymond Weil products online?

Also, the timing of this is not out of thin air – in fact one of Raymond Weil’s competitors Tag Heuer just recently opened up an “online test market” of its own, as was discussed last December here on Perpetuelle.com (SEE HERE).  Of course it is too early yet to know how Tag Heuer’s “Authorized E-Commerce” pilot program with Barmakian Jewerers and Tourneau is going, but one thing is for sure, and that is the Raymond Weil is giving some serious thought to moving in the same direction.

So, have I called this one or what?  Your comments are most welcome.

Related posts:

1. Interesting: Authorized Dealer Goes E-Commerce
2. Bringing the Power of Social Media to Watch Owners, Collectors and Enthusiasts