Rolex 2013: Pushing the Envelope of Innovation

Rolex Logo

 Rolex Daytona Cerachome bezel

And on the wonderful 50th anniversary of the Rolex Cosmograph Daytona, Rolex fans are treated to….*ZIP* *ZILCH* *NADA*!      Well, I guess there is a Cosmograph Daytona in platinum case and a Cerachrome ceramic bezel.   But the real story here is that 2013 for Rolex it looks to be all about….wait for it…COLOR!  Yes, Master Watchmakers at Rolex have labored over this color and that, skillfully introducing a variety of smooth colors into existing Rolex models.   Clearly they have put Photoshop to the task this past year, pushing the limits of the color matching tool like never before.  Innovation at its finest.

So it looks like there is a GMT Master II with a blue (oooh) and black ceramic bezel and yes it even rotates and clicks.

Rolex GMT II Blue Black

There is a Yacht-Master II in a steel case.

Rolex Steel Yachmaster


And there are new Day-Date models with different colored dials.  The colors are sooo passionate, so amazing, that I can not bring myself to even post them here.

Another disappointing year from Rolex.  At least they didn’t introduce another “Sky Dweller”.  Maybe they forgot to bring the *new* and *innovative* models to the show and someone is on the way from Geneva right now.

This is why I am not a “Rolex guy” — nothing they introduce is interesting until it has been sitting in someone’s desk for 50 years.  Rolex fans, rejoice.

  • MisterB

    Rolex is not a watchmaker. They are first and foremost case and straps makers. none can work on casing, brushing, strength, reliability like rolex does. No Fancy, timeless design. So, yes, innovation as nobody could come up with is what they’re doing. The GMT II is an amazing watch. Ugly to look at unless you’re wearing it. None like Rolex until you have one. Been there, trust me, spend a week or two with a sub and tell me.

    • Noto1

      I 100% agree. I was never a Rolex fan, in fact I used to roll my eyes at the guys who said that was their dream watch. Mass produced, yes. But I’ll tell you that when I tried on the new Sub last year, I had to have it. The fit, size, weight, and overall feel of this watch means it’s on my wrist 90% of the time now. And you can dress it up or down… big plus.

      • Perpetuelle

        Rolex watches do have some redeeming qualities and of course good quality. I think the miss a lot of opportunities by being overly conservative, but not to say they are bad watches. As for me, though, Rolex is not of interest. To each his own, beauty is in the eye of the beholder.
        Thanks for commenting

  • morten

    “nothing they introduce is interesting until it has been sitting in someone’s desk for 50 years.” So you’re saying Rolex is WAY ahead of it’s time..? 😉

    BTW, just wanted to take the chance to say thanks for the great updates from Basel! I am a big Eterna fan myself. Any chance you will stop by their stand? If they have any new models maybe you could post some pics..?

    • Perpetuelle

      Yes, waaaaay ahead of their time 😉
      I must confess that I do not know much about Eterna. Unfortunately they are not on my itinerary, but if I happen by their stand I will see if I can snap a couple pics for you. What model(s) do you like? Perhaps I should put them on my radar.

      • morten

        Eterna don’t have too many models. My favourites are the Kontiki line (due to it’s reference to the Norwegian adventurer Thor Heyerdahl) and the Tangaroa line (due to the reference to Thor’s grandson Olav Heyerdahl). Eterna also builds Porsche Design watches, like the Indicator P6910.

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