The Ralph Lauren Safari Tourbillon was unveiled earlier this year as part of the brand’s safari-themed collection of watches. This piece is the only one of the brand’s 2013 releases that caught my attention. Tourbillons from the most prestigious marks will set one back well into the six figures. Can Ralph Lauren make it work at $55,000?
In my book, the brand is still looking to establish itself in the high-end watchmaking segment, having been at it now since Ralph Lauren entered into a joint venture with Richemont in 2007 to form the Ralph Lauren Watch & Jewelry Company. While the brand does have a few aesthetically defined collections, 2013 was not a strong year for the mark (I base this mainly on the RL67 Safari Chronometer and its obnoxiously large dial numerals — not a good showpiece for the brand). Even so, a $55,000 tourbillon seemed worth a closer look.
The Safari trademark aesthetic is a gun-metal finish and screw-topped bezel. This arguably contemporary finishing is juxtaposed against signature Ralph Lauren elements that include Roman numerals and a minimalist dial.
Ralph Lauren RL067 Safari Tourbillon
45mm gunmetal finished stainless steel case, automatic mechanical RL67 caliber, hours, minutes, small seconds at 6 o’clock on the tourbillon cage
automatic with micro-rotor, 28,800 vibrations/hour (4 Hz) , vertical Côtes de Genève decoration
This particular tourbillon movement is made by La Fabrique du Temps, which also does movements for Louis Vuitton.
Overall the piece has a decent look, though think of the competition at this price point. Might any of you prefer a nice Patek Philippe for such a price tag? As I see it, at this stage for the Ralph Lauren Watch & Jewelry Company, a tourbillon, even a $55,000 tourbillon, is quite premature. This watch is playing the brand out of its league.
For further information please visit: www.ralphlaurenwatches.com