Celebrating 10 years of Paneristi…
Members of the Panerai Brotherhood known as “Paneristi” are weeping with joy over the July 1 announcement of a new, limited edition Panerai Luminor — aka the PAM360 — that will be produced specially to commemorate the 10 year anniversary of Paneristi.com (the unofficial and undisputed resource on all things Panerai):


Only 300 will be made — meaning that the PAM 360 is set to become one of the most highly coveted and sought after Panerai’s. The Paneristi “Mod team” (the forum Moderators) along with some other key players appear to have helped design the watch and make it all happen. The PAM360 is a 44mm Luminor with black PVD case, patina dial markers, and the “OP” logo:
Panerai Luminor “Paneristi” (PAM 360)

The case back has special commemorative language ala “Paneristi.com Tenth Anniversary”:

How exactly Panerai will allocate these watches is unknown (to me at least) — I only hope that it is done via a lottery or random drawing as opposed to a “political” process such as allocation as determined by the Mod team or according to one’s “contribution” to the website over the years. The price will be $6,700 USD (5,500 EURO/630,000 JPY/52,500 HKD).
I really applaud Panerai and other brands such as IWC who make special edition watches such as these. I think that these models payback almost unlimited dividends to the brands in the form of an even deeper passion and sense of loyalty amongst their most dedicated fans.

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