Officine Panerai recently launched several Special Edition watches for its newer North American boutiques. Each piece features a specially engraved caseback and comes with a oversize “Limited Edition” box set with papyrus scroll indicating number (and additional rubber strap, tools, etc.).
The La Jolla boutique opened in June 2012. If you are interested purchasing in the Miami (PAM 468) or Palm Beach (PAM 466) versions, let me know and I can point you in the right direction.
Panerai Luminor La Jolla Boutique Special