Recalling a neat story I came across some time ago over at Watchuseek posted by this kid Mick Mooren, I now see that Mooren has launched his own brand of watches (pictured below) called Mooren Watch.   Based in the Netherlands, Mooren is just 19 years old; trying to create something distinctive, he calls his watches “new vintage” and even states so on the dial.  Mooren states that “the concept behind this watch is to incorporate vintage details in a modern, but still timeless design. In this way the New vintage watch is supposed to be a distinctive watch, but with respect for the watchmaking heritage.”  I would say the design is distinctive, as is the lugless case design (like another brand here in the US, Xetum), and with youth and passion on his side it will be exciting to see what Mooren can make of the competitive world of independent watchmaking.

I wish you all the best, Mick!  Perpetuelle readers check him out at http://www.moorenwatch.com

Mooren New Vintage Watch

42mm steel case, automatic mechanical ETA 2824, two dial options (black, white) and straps (black, brown)

Prices are about $833 in the U.S. and non-EU, 839 EUR in the EU (with 19% VA tax) – order direct at Mooren website

Don’t miss the aforementioned story on Watchuseek (HERE) –

The gist is that Mooren fortuitously acquires and restores a 1973 El Primero chronograph movement, writes a letter to Zenith CEO Jean-Frédéric Dufour proudly telling him of his work, whereupon Mr Dufour returns the love for the budding young watchmaker and Zenith fan by sending him a NOS dial for his vintage Zenith watch with El Primero chronograph movement….it’s a great story with a great ending…

Mooren’s fully restored 1973 Zenith El Primero Chronograph