IWC Laureus – Good Watch, Great Cause

Fresh off of a huge charity event (ONLY Watch 2009 auction raised about 2 million EUR to help fight Duschenne Muscular Dystrophy) I figured I would share another “good watch for a great cause” – the IWC Portuguese Automatic Laureus 2009:


The deep blue dial of this watch and matching strap really catches the eye, don’t you think?

IWC has been a long time supporter of the Laureus Sport for Good Foundation, which helps children and young people in mostly third world countries who have fallen victim to poverty, homelessness, war, violence, and other injustices.  This makes the fourth time that IWC has dedicate a watch to the Laureus cause – following on from the Portuguese Chrono-Automatic in 2006, the Pilot’s Watch Chrono-Automatic in 2007 and the Da Vinci Chronograph in 2008, IWC has chosen its Portuguese Automatic to carry its “support for sport” in 2009.

Limited to 1,000 watches, the 2009 IWC Portuguese Automatic Laureus Sport For Good Foundation Edition (Ref. IW5001) has a seven-day power reserve display, as well as a medallion on the back of the case showing the winning drawing from the “Team spirit” painting competition – 12-year-old K.D. Sriyan Chamod Dilshan from Sri Lanka:


 He illustrated the theme of “Team spirit” with a picture of four young people holding hands in a circle.  According to IWC, “The engraving is a reminder that part of the proceeds from sales of the watch will go towards projects for underprivileged children in troubled areas of the world.”

IWC Schaffhausen also created an illustrated book, “Let the Children Play”, in order to attract more attention to the considerable social involvement of the Laureus Sport for Good Foundation which will accompany the watch..


Anyone who buys the Portuguese Automatic Edition Laureus Sport for Good Foundation will get a copy of the book, which shows 10 of the more than 65 projects supported by the Foundation to help underprivileged children.

Well done, IWC!