IWC Schaffhausen has unveiled three new “boutique exclusive” pieces, all crafted in red gold.   All are available now at your nearest IWC boutique.   Here’s one, a red gold Big Pilot’s Watch Perpetual Calendar:

Big Pilot’s Watch Perpetual Calendar Red Gold

Ref. IW502639 – Boutique Exclusive, 250 pieces

46.2mm red gold case, automatic mechanical IWC Caliber 51614 (perpetual calendar)

You can see the other two pieces — an Ingenieur Automatic (IW323312) and a hand-wound Portuguese (IW545409), on the jump.

IWC Portuguese Hand-Wound

IW545409, Boutique Exclusive 1,000 pieces

44mm red gold case, manual wind IWC Caliber 98295

IWC Ingenieur Automatic

IW323312, Boutique Exclusive 500 pieces

42.5mm red gold case, automatic mechanical IWC Caliber 80111

An annual release of boutique-only pieces has become an regular affair for not only IWC but for other brands.  Watches available exclusively to a brand’s boutiques helps leverage them their distribution network and drive brand loyalists to do business direct with the brand.