Swizz Beatz on hand, Hublot announced today at Baselworld that it has teamed up with Monster, the world leader in high-performance personal audio, to release a range of noise cancelling headphones known as Inspiration™ Hublot. The lightweight, rock-solid black and carbon fiber Inspiration™ Hublot over-ear headphones will be available this summer at Hublot boutiques and fine retailers worldwide. It looks like matching watches will be available. This is not the first time Hublot has extended its brand into other consumer products. They have done bicycles, skis and other random consumer goods. I’m generally not a fan of watch brands trying to extend their brands into non-watch products, but this one seems at least halfway sensible.
The question is, will Hublot athlete ambassadors who are know for wearing Beats by Dre make the switch? (Beats by Dre products were manufactured under exclusive license by Monster Cable since 2009, but Beats by Dre now manufactures all of its own products and it has always been a separate company).
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world’s leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.