An anniversary is marked by the historic gathering of 24 owners and their vehicles in one place for the first time. The common thread: the legendary Ferrari 250 GTO. At the Abbey de Hautvillers, the historic heart of champagne Dom Pérignon (owned by LVMH), the 24 owners of the Ferrari 250 GTO have gathered this week. And who was there to announce a rather interesting new watch to mark the occasion? Hublot. The Hublot Ferrari 250 GTO, modeled on the Hublot Classic Fusion line, though entirely redesigned and rounded out. Interesting in that the production of this watch is limited to that of the total global production of the Ferrari 250 GTO: 39. And each of the 39 pieces can only be purchased by a Ferrari 250 GTO owner. The barrel drum design (12 o’clock) derives its shape from the rims of the 250 GTO; the brown calfskin strap recalls the Ferrari Barenia leather upholsterly of the 1960s. On the backside, the bridge is customizable — each wit the chassis number of the Owner’s 250 GTO — engraved on the watch, forever bonding watch and car.
It is the 50th anniversary of the Ferrari 250 GTO — when new, the GTO commanded an $18,000 purchase price in the United States, and buyers had to be personally approved by Enzo Ferrari and his dealer for North America, Luigi Chinetti. Just a few months ago, Sir Stirling Moss sold his apple green Ferrari 250 GTO for $35 million, making it the most expensive car ever.
Hublot Ferrari 250 GTO Classic Fusion Watch
Limited Edition 39 pieces, Ferrari 250 GTO Owners ONLY
45mm titanium case
Hublot CEO Ricardo Guadalupe
As a reminder, in Italy last November, Hublot and Ferrari announced their partnership which would make the Swiss watchmaking brand the Italian manufacturer’s watch partner. This is no simple agreement for creating a tie-in product, for licensing or sponsorship. The agreement signed covers every single one of Ferrari’s activities, and there really is no end to these: Official Watch for Ferrari, Official Timekeeper for Ferrari, Official Timekeeper for Scuderia Ferrari, Official Watch for Scuderia Ferrari, Official Timekeeper of the Ferrari Challenge, and partner for Ferrari’s special events both in terms of brand image and commercial activities. In short, it is a veritable exchange, a sharing of resources and information announced jointly by Jean-Claude Biver, Chairman of Hublot and Luca Cordero di Montezemolo, Chairman of Ferrari S.p.A.
