Hublot F1 King Power Announced at 2010 Formula 1 Chinese Grand Prix
by Kyle Stults on April 17, 2010

April 19, 2010 Editor’s Note: The watch initially shown in conjunction with the Hublot/F1 partnership announced March 13, 2010 was only a prototype (my original article, since updated, is HERE).  The actual production model will be as you now see below.  This watch was officially unveiled as the Hublot F1 King Power Announced at the recent 2010 Formula 1 Chinese Grand Prix.

Zirconium and ceramic bezel — “brake caliper” style…

Hublot has confirmed to me that Hublot CEO Jean-Claude Biver officially unveiled a new F1 King Power watch at the 2010 Formula 1 Chinese Grand Prix.  The watch, pictured below, looks awesome!  Hublot has masterfully crafted the bezel out of zirconium and ceramic in a design in resemblance of a high tech break assembly.  The unique strap consists of super-comfortable rubber on the inside and a special Nomex outer layer, which hard-core F1 fans will recognize as the material being used extensively in the racing suits of Formula One drivers.  Finally, as for the color scheme of the watch –  black, red and silver – well, it looks phenomenal!   More discussion and background, below the photo.

Now while the Official F1 Website press release calls this the first Official F1 watch, readers of this blog might recall that in my March 13 article announcing that Hublot had become the new “Official Watchmaker of F1″ I showed you a new Hublot F1 King which is obviously different (and less cool) than the one you see here.  So while I’m not quite sure about the slight discrepancy, I did note at the time that a “range of new Hublot F1 King Power watches [was] to come” and so in my view this watch announced today in China is the first (or second, depending on how you look at it) in a number of new Hublot F1 watches to come.  Exciting!