Amidst all the buzz coming out of Baselworld 2011 last week (the new Rolex Explorer II, the Omega Titanium Liquidmetal, and many other exciting watches), it recently occurred to me I was yet to be excited about something new from Hublot, one of my favorite brands.  What?!  Nothing new from Hublot “rising to the top”?  Sad to say that was the case for me this year.  However, now that I see this new Hublot Classic Fusion Chronograph, I think Hublot has something I can get excited about.  Hublot tells me that this is the first time that it has presented one of its “Classic Fusion” watches with a chronograph movement, which I applaud.  While the the movement does not appear to be anything special, I like the direction that Hublot is taking to revive and refresh its “Classic” lineup.

Hublot Classic Fusion Chronograph

521.OX.1180.RX (King Gold) or 521.OX.1170.RX (titanium)

45mm titanium or King Gold case, automatic mechanical chronograph movement, black rubber strap

It is available in titanium and 18K King Gold, a gold allooy which is the result of a precious alloy developed by Hublot — the intense gold color is obtained by adding 5% platinum to the mass of melting gold, giving it a visual impact which is reinforced by the contrast with the black coating of the other components.

Finally, something which I feel is a new and positive look for the brand outside and with more mainstream potential (forget the $3 million Big Bang, Big Bang “Leopard” crap, Big Bang Caviar crap Hublot also unveiled this year)!