Seriously?

Ermenegildo Zegna, CEO of the Zegna Group, and Gino Macaluso, majority shareholder of Sowind Group (owner of Girard-Perregaux and Jeanrichard), announced today a long-term partnership for the design and production of “Ermenegildo Zegna Watches”.  Call me a naysayer, but is this partnership really a good idea?

Gino Macaluso went on the record saying that this partnership is “an interesting tale of two families whose commitment and work ethic have become their own life philosophy, and who have chosen to travel together along a new mutual path while still maintaining their own identities.”  Blah…Blah…Blah.  Macaluso may want to think twice about that “maintaining their own identities” bit, because it is almost inevitable that the identity of one or both of the brands will be diluted by this partnership.  And most likely it will be you, Girard-Perregaux.  Sorry, but you had a winner on your hands with the the very beautiful and limited Ermengildo Zegna Centennial watch — you should have called it quits at that point and gone out on top.

Full press release is HERE>>> Read it and Weep!

Ermenegildo Zegna Centennial Watch