In 2010, in celebration of its 100th anniversary, Ermenegildo Zegna announced a very special collaboration with Girard-Perregaux whereby GP would produce Ermengildo Zegna branded watches offered for sale exclusively in  Zegna boutiques.   The combination of the renowned Italian fashion house and the prestigious Swiss watch manufacture delivered an impressive first watch — the limited edition Ermenegildo Zegna Centennial watch (only 100 pieces made).  Based on this success, Zegna and GP decided to extend their partnership.  At the time, I somewhat caustically opined that this was a mistake on the basis that the Girard-Perregaux brand would not benefit from this deal (much as the GP/Ferrari watches were a big flop; though, the Centennial watch was solely branded as “Ermenegildo Zegna” I was still skeptical).  However, I am now beginning to rethink my assessment, largely due to this week’s announcement of the new Ermenegildo Zegna Monterubello Watch Collection.  It’s hard not to say that these watches look great — because they really do look great!  But I still have mixed feelings on the long-term viability of this collaboration, mostly as it pertains to GP serving as a private-label manufacture for Zegna.  If you have any thoughts on this matter please feel free to share your thoughts (anonymous or otherwise) below.

Anyway — let’s look at the Zegna Monterubello watches — there are two models — the Monterubello Solo Tempo, a 3-handed watch with date function, and the Monterubello Chronograph.  The Solo Tempo is available in white or rose gold, whereas the Chronograph is available only in Rose Gold.  Available exclusively at Zegna boutiques. 

Ermenegildo Zegna Monterubello Solo Tempo (by Girard- Perregaux)

Price:  $14,800

38mm white or rose gold case, automatic mechanical Girard-Perregaux GP03300-0030 movement

Ermenegildo Zegna Monterubello Solo Tempo (by Girard- Perregaux)

Price:  $28,300

40 mm rose gold case, automatic mechanical Girard-Perregaux GP03300-0032 chronograph movement