by Kyle Stults on January 27, 2009
It appears that the economic slowdown is not affecting all brands equally – as would be expected! But one manufacturer/brand, Romain Jerome, seems intent on making a bold statement with its latest piece, the “Crisis Tourbillon” – that it is in fact defying the economic crisis outright!
With the release of the Crisis Tourbillon, Romain Jerome also seems to send a metaphorical message that the crisis only affects those who would let it affect them it’s latest press release noting that the Chinese ideogram for crisis, Wei Ji, comprises two parts: “Wei” meaning “danger” and “Ji” meaning “opportunity”.
Featuring the Yen, Euro, Pound and Dollar
a unique piece (quantity of 1), with a “crisis defying”
price tag of 197,000 CHF ($175,000 US)
More than just lip service, Romain Jerome has released its sales and profitability figures for 2008 and the first month of 2009 to back it all up:
- 2008 Total sales of CHF 25 million, three times initial objectives for 2008 and six times total sales for 2007
- Ratio EBIT (Earnings Before Interest and Taxes)/Turnover exceeds 20%
- 2009 January sales: year-on-year increase of 400%
Following the 2006 appointment of Yvan Arpa as Managing Director of Romain Jerome, the company has released some very unique and head-turning collections – the Titanic-DNA (2007), and Moon Dust-DNA (2008), and now the one-of-a-kind Crisis Tourbillon.
I admire this company’s bravado!
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