In March 2011, Bulova announced the appointment of Sir Richard Branson, Founder of Virgin Group, as the brand ambassador for Bulova Accutron; this week, Bulova announced the Bulova Accutron “Sir Richard Branson” Limited Edition Watch.  Only 500 of the new Bulova Accutron Sir Richard Branson Limited Edition Watches will be made, each watch individually numbered.  It is a sharp looking and well spec’d watch — titanium case, automatic mechanical movement that is COSC certified (ie meets high standards for accurate timekeeping, and a nicely styled black dial with 24-hour/GMT second time zone reading on the dial (the 24 destintations listed on the dial correspond to one of the world’s 24 time zones).  The dial is actually a stylized representation of the globe, with longitude and latitude lines included.  I only wish that the 46mm case (made of titanium) was a few millimeters smaller.  The watch will be shipped in a specially crafted case, and is scheduled for release in the fall of 2012 at a projected retail price of U.S. $3,500.  Some of the sale proceeds will go to charity.  Bravo to Branson and Bulova.

Bulova Accutron Sir Richard Branson Limited Edition Watch

46mm titanium case, automatic mechanical movement (COSC), water resistant 100 meters, black alligator strap

Branson has donated the proceeds from his work as Bulova Accutron brand ambassador to Virgin Unite, Virgin Group’s non-profit foundation, created by Branson in 2004 to tackle the world’s social and environmental problems, using business as a force for good.  Bulova will donate a portion of the proceeds from the sales of the Bulova Accutron Sir Richard Branson Limited Edition watch to Virgin Unite as well.

For more information, please visit www.bulova.com.