by Kyle Stults on January 15, 2010
As a partner of The TimeTV.com, I on behalf of Perptuelle.com am pleased to bring you this exclusive message from Mr Francesco Trapani, CEO of the Bulgari Group, about Bulgari’s new watchmaking strategy. Daniel Roth and Gerald Genta will no longer stand on their own, but will instead be co-branded on Bulgari watches.
FULL VIDEO TRANSCRIPT:
“Dear Friends, Collectors and esteemed watch Connoisseurs,
Today, I would like to share with you some important news as Bulgari is entering a new era which is significantly impacting the future of the Brand.
Ten years ago, I expressed in an interview the desire to develop our know-how in the watch complication craftsmanship sector.
Subsequently Bulgari built, in different stages, a network of manufacturing facilities for the production of top-of-the-range cases, dials and watch bracelets.
In parallel, we progressively expanded our knowledge of the mechanical base movement as well as our expertise in the field of the complicated movement.
Today I can safely say: our mission is accomplished!
This long process has now reached its final stage, after following a strategy which developed and integrated the mastery of watchmaking operations that began a decade ago.
Now it is time for a further step: to complement Bulgari watchmaking with a strong presence in the high-end and grandes complications watch creations.
Consequently I have decided to merge the cutting-edge skills of our Gérald Genta and Daniel Roth Manufacture in Le Sentier with the prestigious image of Bulgari, a strong name in the world of luxury.
While preserving their technical and aesthetic qualities, the Daniel Roth and the Gérald Genta timepieces will from now be fully integrated into the collection of the Bulgari Brand.
This alliance is sealed on the new watch creations, where the Bulgari Brand is featured along with the Gérald Genta and Daniel Roth logos.
This union is the fruit of a rational and organic evolution.
This integration into the overall dynamics of our Brand represents a great achievement. United, our respective areas of expertise will from now on allow Bulgari to complete its strategic process.
The merger of these skills offers Bulgari new perspectives and dimensions.
It allows us to advance in the sector of watch excellence through exclusive collections at a very high level.
The merger will also ensure that the know-how of the Manufacture Daniel Roth and Gérald Genta will be permanently preserved in a definitive manner also by strictly respecting its DNA and its tradition.
Every union of two individualities embodies a positive evolution.
As in all unions, the meeting of individual values sets off a new concept.
Our union combines 125 years of history dedicated to the passion for beauty and contemporary design with the sum of exceptional technical human skills and finest quality.
I am therefore, today, extremely pleased to invite you all to discover our newest creations by visiting us at the Salon Mondial de l’Horlogerie in Basel on March 18th, 2010”.
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