The botched roll-out (at least as far as several watch bloggers are concerned — see links below) of the Bremont BWC/01 is quite like that of the self-inflicted drama brought on by the TAG Heuer Caliber 1887 several years ago. While Perpetuelle was quite prominent in covering the TAG Heuer Calibre 1887 story years ago (go ahead, read the lavish praise heaped on me for my thorough reporting on the Caliber 1887 (comments section) ), I must say that this Bremont matter was pure deja vu that only had me putting *hand-to-forehead*.
But the distraction is certainly unfortunate for the young Bremont brand who seems to have a lot of good things going for it right now. I’m not going to hold it against them, and the good thing is that this story will soon be a thing of the past and we can all move on.
But still I am reminded that “Give Credit Where Credit is Due” is generally not a bad maxim to live by. Live and learn.