TAG Heuer Carrera 1887 “SpaceX” Watch

Above left is the new TAG Heuer Carrera 1887 “SpaceX”, a limited edition chronograph.  This stellar looking timepiece marks the 50th anniversary of TAG Heuer (originally Heuer) being the first Swiss timepiece to be worn in space.  That being the above right, a modified Heuer 2915A stopwatch, worn by astronaut John Glenn in 1962.  Top to bottom, inside and out, this is one awesome TAG Heuer with a great story around it.  I’ve got lots of praise, more looks and more details, below.
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Steve McQueen Heuer Monaco Sells for $799,500

I say it again:  Steve McQueen Heuer Monaco Sells for $799,500.  Huh?!?  What the–what to say except “insane”!!!!!!! I didn’t see it coming!!!!  Here’s what I tweeted 5 days ago:

Via Heuer expert OnTheDash, who have been all over this story, via HODINKEE.  OnTheDash (Part 1 (even though it says Part 3), Part 2, Part 3)

Heuer Monaco Worn by Steve McQueen

Hammered at $650,000, $799,500 with Buyer’s Premium

TAG Heuer RACER Smartphone

Here’s a look at the new TAG Heuer Racer, the Swiss brand’s latest “communication instrument” — some might call it a smartphone:

Is this the second coming of the Meridiist?  It appears so.  Unfortunately.  Though some early PR buzz went out this past March, it appears that TAG is now close to *officially* unveiling the RACER.  The RACER microsite is up (though just a coverpage), and TAG Heuer put out some news last week that its “luxury communication instrument” “steeped in motor racing lore” and “constructed from the most advanced materials in aeronautics” was presented for the first time to the public at the Moscow Raceway Grand Opening in Russia.  A fine bit of hyperbole, I hope can sell a $3,400 smartphone. More, after the jump…