I say it again: Steve McQueen Heuer Monaco Sells for $799,500. Huh?!? What the–what to say except “insane”!!!!!!! I didn’t see it coming!!!! Here’s what I tweeted 5 days ago:
— Perpetuelle (@perpetuelle) July 27, 2012
Heuer Monaco Worn by Steve McQueen
Hammered at $650,000, $799,500 with Buyer’s Premium
Here’s a look at the new TAG Heuer Racer, the Swiss brand’s latest “communication instrument” — some might call it a smartphone:
Is this the second coming of the Meridiist? It appears so. Unfortunately. Though some early PR buzz went out this past March, it appears that TAG is now close to *officially* unveiling the RACER. The RACER microsite is up (though just a coverpage), and TAG Heuer put out some news last week that its “luxury communication instrument” “steeped in motor racing lore” and “constructed from the most advanced materials in aeronautics” was presented for the first time to the public at the Moscow Raceway Grand Opening in Russia. A fine bit of hyperbole, I hope can sell a $3,400 smartphone. More, after the jump…
The Monaco 24 by TAG Heuer, is a stunning limited edition timepiece that since its original concept presentation in Basel in 2009 (though not launched until late 2010), has been a watch that epitomises Swiss luxury. The 24 series was named to honor one of the most iconic races in motor racing, the Le Mans 24 hour race, but it wasn’t just the name that was inspired by the racing, it was the design and engineering behind it. Underneath the polished titanium square casing and the shock absorbing arms lies the precise Calibre 36 movement which was designed and built to reflect the spectacular performance of the racing cars which feature in the endurance race. The racing striped chronograph function dial and the black reptile skin detailed strap complete what is one of the boldest designs yet for the iconic Monaco collection.
Editor’s Note: Written by Guest Contributor Chris Derrer, Blogger for The Watch Hut
TAG Heuer Monaco 24 Watch (Ref CAL5110.FC6265)
40.5mm black titanium-carbide finished steel case, automatic mechanical Calibre 36 movement (El Primero),
Visible through the caseback, you can see that TAG Heuer replaced the standard oscillating weight with an innovative 3-spoke design:
TAG Heuer insider Calibre11 brings us the first comprehensive look at the new $230,000 (220,000 CHF) TAG Heuer MikrotourbillonS. The watch features two tourbillons, and also as the name suggests is part of TAG’s “Mikro” platform featurng a double-barreled dual-frequency movement (one for the watch and one for the chronograph). Cool looking watch — TAG Heuer’s R&D effort these past few years is generating some very interesting and impressive technology, good for them.
TAG Heuer MikrotourbillonS
45mm rose gold case, double tourbillon configuration