Welcome to our dedicated coverage of Tag Heuer
TAG Heuer Carrera 1887 “SpaceX” Watch
by Kyle Stults on September 13, 2012

Above left is the new TAG Heuer Carrera 1887 “SpaceX”, a limited edition chronograph.  This stellar looking timepiece marks the 50th anniversary of TAG Heuer (originally Heuer) being the first Swiss timepiece to be worn in space.  That being the above right, a modified Heuer 2915A stopwatch, worn by astronaut John Glenn in 1962.  Top to bottom, inside and out, this is one awesome TAG Heuer with a great story around it.  I’ve got lots of praise, more looks and more details, below.
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Steve McQueen Heuer Monaco Sells for $799,500
by Kyle Stults on August 01, 2012

I say it again:  Steve McQueen Heuer Monaco Sells for $799,500.  Huh?!?  What the–what to say except “insane”!!!!!!! I didn’t see it coming!!!!  Here’s what I tweeted 5 days ago:

Via Heuer expert OnTheDash, who have been all over this story, via HODINKEE.  OnTheDash (Part 1 (even though it says Part 3), Part 2, Part 3)

Heuer Monaco Worn by Steve McQueen

Hammered at $650,000, $799,500 with Buyer’s Premium

TAG Heuer RACER Smartphone
by Kyle Stults on July 30, 2012

Here’s a look at the new TAG Heuer Racer, the Swiss brand’s latest “communication instrument” — some might call it a smartphone:

Is this the second coming of the Meridiist?  It appears so.  Unfortunately.  Though some early PR buzz went out this past March, it appears that TAG is now close to *officially* unveiling the RACER.  The RACER microsite is up (though just a coverpage), and TAG Heuer put out some news last week that its “luxury communication instrument” “steeped in motor racing lore” and “constructed from the most advanced materials in aeronautics” was presented for the first time to the public at the Moscow Raceway Grand Opening in Russia.  A fine bit of hyperbole, I hope can sell a $3,400 smartphone. More, after the jump…

Revisited: TAG Heuer Monaco 24 Watch
by Kyle Stults on July 18, 2012

The Monaco 24 by TAG Heuer, is a stunning limited edition timepiece that since its original concept presentation in Basel in 2009 (though not launched until late 2010), has been a watch that epitomises Swiss luxury.  The 24 series was named to honor one of the most iconic races in motor racing, the Le Mans 24 hour race, but it wasn’t just the name that was inspired by the racing, it was the design and engineering behind it.  Underneath the polished titanium square casing and the shock absorbing arms lies the precise Calibre 36 movement which was designed and built to reflect the spectacular performance of the racing cars which feature in the endurance race.  The racing striped chronograph function dial and the black reptile skin detailed strap complete what is one of the boldest designs yet for the iconic Monaco collection.

Editor’s Note:  Written by Guest Contributor Chris Derrer, Blogger for The Watch Hut

TAG Heuer Monaco 24 Watch (Ref CAL5110.FC6265)

40.5mm black titanium-carbide finished steel case, automatic mechanical Calibre 36 movement (El Primero),

Visible through the caseback, you can see that TAG Heuer replaced the standard oscillating weight with an innovative 3-spoke design: