LVMH’s Biver: Expensive Watches Are for Eternity, Smartwatches Lack Emotion

CNN’s Richard Quest recently spoke to Jean-Claude Biver, head of LVMH’s watch division and Hublot Chairman, about the emergence of smartwatches, the challenges Swiss watchmakers face due to the rise in the value of the Swiss Franc, and more.  It is a dynamic conversation in which Biver lauds the longevity and emotion of a Swiss mechanical watch, reveals which LVMH watch brand will get on the “smartwatch train” and why, and the reason for all those mono-brand boutiques.  The interview is also full of Biver’s usual candor and ebullience, which I really admire and appreciate.

Click here, or the image below, to watch the full 5 minute discussion (sorry CNN wouldn’t let me embed it here):

Biver on CNN

Bremont BWC/01 Meet TAG Heuer Calibre 1887

Bremont Wright Flyer Calibre BWC01

The botched roll-out (at least as far as several watch bloggers are concerned — see links below) of the Bremont BWC/01 is quite like that of the self-inflicted drama brought on by the TAG Heuer Caliber 1887 several years ago.   While Perpetuelle was quite prominent in covering the TAG Heuer Calibre 1887 story years ago (go ahead, read the lavish praise heaped on me for my thorough reporting on the Caliber 1887 (comments section) :-) ), I must say that this Bremont matter was pure deja vu that only had me putting *hand-to-forehead*.

But the distraction is certainly unfortunate for the young Bremont brand who seems to have a lot of good things going for it right now.  I’m not going to hold it against them, and the good thing is that this story will soon be a thing of the past and we can all move on.

But still I am reminded that “Give Credit Where Credit is Due” is generally not a bad maxim to live by.  Live and learn.

More reading:  

TAG Heuer Shoots Itself In the Foot on TAG Heuer Caliber 1887 Launch, December 8, 2009,

Bremont BWC/01:  Ablogtowatch, Professional Watches, Monochrome


TAG Heuer Carrera McLaren 1974 Edition

TAG Heuer Carrera McLaren 1974 Edition

TAG Heuer insider blog Calibre 11 brings us a first look at a new and great looking watch from TAG Heuer.  The TAG Heuer Carrera McLaren 1974 Edition pays tribute to the 40th anniversary of McLaren’s first Formula 1 World Title with Emerson Fittipaldi behind the wheel.  The young Brazilian would of course go on to become one of the sports more acclaimed drivers.   The TAG Heuer Carrera McLaren is has TAG’s in-house Calibre 1887 and is very similar to the 43mm Carrera 1887 Ceramic Bezel save for its new tyre-tread strap and color set.   There a handful of additional customized features for this watch — you can get the full scoop over at>>>