TAG Heuer Aquaracer 300m Ceramic “Black Phantom” and Other New Models (Pics, Specs, Pricing)

TAG Heuer Aquaracer 300m Ceramic Black Phantom Cal 16 chronograph watch - Perpetuelle

In conjunction with its announcement as Official Time Keeper and Official Watch of the World Surf League & Big Wave Tour, TAG Heuer has unveiled its new lineup of Aquaracer 300m Ceramic watches.  In the 41mm case size are time + date models.  In the 43mm case size are the chronograph models.  All with ceramic bezels, 300m water resistance, automatic Swiss mechanical calibers, luminescent dial markers, diving bell engraved caseback and unidirectional rotating bezel.  What caught my eye were the limited edition “Black Phantom” models featuring black titanium cases, and the non-limited “Black Version” models with black titanium cases and yellow dial and strap accents.

With estimated pricing from $2,400 – $4,050 these watches are an attractive option for those looking to step into a sporty, mechanical TAG Heuer dive watch.  See all the new Aquaracers 300m, available starting October/November 2015, below.

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A Look at the Vintage-Inspired TAG Heuer Carrera Calibre 6 Chronometer

TAG Heuer Carrera Calibre 6 Chronometer watch - Perpetuelle

This special edition Carrera from TAG Heuer was announced earlier this year at Baselworld.  Sporting the vintage Heuer logo on the dial, the Carrera Calibre 6 Chronometer (Ref.WV5111) comes in a 39mm stainless steel case and a red/blue/silver color set that accentuates well the vintage-inspired aesthetic of the watch.  The dial is silver with a sunray effect, with a snailed blue small-seconds subdial (partially inset with a date window) at 6 o’clock and center-set hour and minute hands.  A red Heuer logo, blue flange with white minute-scale numbering around the outside edge of the dial (with red ’60’), and blue perforated calfskin strap complete the look.  TAG Heuer calls it “a colored tribute to the original 1963-Carrera design.”

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TAG Heuer Formula 1 CR7 “Cristiano Ronaldo”

TAG Heuer Formula 1 Cristiano Ronaldo edition detail - Perpetuelle

Football superstar Cristiano Ronaldo is one of TAG Heuer’s athlete ambassadors, and at the Baselworld expo this year, the Swiss brand has introduced a numbered limited edition timepiece in tribute to the three-time Ballon d’Or (i.e. Player of the Year) winner.  Based on TAG Heuer’s Formula 1 Chronograph, the “CR7″ watch comes with a black and green color set (including the NATO strap) presumably to evoke the green of the football pitch.  You may also notice the checkered dial which kinda sorta looks like it could be carbon fiber (but is not).  The Formula 1 CR7  watch will be priced at 1,450 Swiss Francs ($1500 or so?), which feels a bit steep for a quartz caliber — this is obviously a watch for those who want the highly recognizable TAG Heuer brand on their wrist and who also happen to be Ronaldo fans.  I don’t usually write about quartz watches, but the bold colors on this one caught my eye and I wanted to put it up for comment.

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Google and Intel Will Team Up with TAG Heuer for Android Smartwatch

Google Tag Heuer Intel Smartwatch Collaboration cover - Perpetuelle

I, for one, was very impressed with Breitling’s “Connected Watch” concept unveiled with its B55 Chronograph Pilot’s watch.  I thought it struck the right balance of “connectedness” and “smartness” while not trying to be all things to all consumers.  It will be interested to see the approach that is taken with TAG Heuer.  I think to try and compete directly with Apple is a mistake.  The Swiss brands — at least the luxury ones — must look to differentiate.

Here’s the TAG Heuer / Google / Intel press release:

Baselworld, Switzerland, 19 March 2015 — TAG Heuer, Google, and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, joined each other on stage.

Together, these companies will create a product that is both luxurious, and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.

“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.”

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

“As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.