The botched roll-out (at least as far as several watch bloggers are concerned — see links below) of the Bremont BWC/01 is quite like that of the self-inflicted drama brought on by the TAG Heuer Caliber 1887 several years ago. While Perpetuelle was quite prominent in covering the TAG Heuer Calibre 1887 story years ago (go ahead, read the lavish praise heaped on me for my thorough reporting on the Caliber 1887 (comments section) ), I must say that this Bremont matter was pure deja vu that only had me putting *hand-to-forehead*.
But the distraction is certainly unfortunate for the young Bremont brand who seems to have a lot of good things going for it right now. I’m not going to hold it against them, and the good thing is that this story will soon be a thing of the past and we can all move on.
But still I am reminded that “Give Credit Where Credit is Due” is generally not a bad maxim to live by. Live and learn.
TAG Heuer insider blog Calibre 11 brings us a first look at a new and great looking watch from TAG Heuer. The TAG Heuer Carrera McLaren 1974 Edition pays tribute to the 40th anniversary of McLaren’s first Formula 1 World Title with Emerson Fittipaldi behind the wheel. The young Brazilian would of course go on to become one of the sports more acclaimed drivers. The TAG Heuer Carrera McLaren is has TAG’s in-house Calibre 1887 and is very similar to the 43mm Carrera 1887 Ceramic Bezel save for its new tyre-tread strap and color set. There a handful of additional customized features for this watch — you can get the full scoop over at Calibre11.com>>>
TAG Heuer insider Calibre 11 brings us a first look at the new Carrera Twin-Time. The watch is distinguished by its second time-zone function, marked by the red-arrow hand and 24 hour scale on the outer flange of the dial. This is not a new watch, but rather an upgrade of a long-standing model in the TAG Heuer stable. Check out all the details on the new Twin-Time over at Calibre 11>>>
*** Update – now available for download!! ***
The Times of My Life, the autobiography of Jack Heuer. In 10 chapters and 290 pages, watch industry pioneer and modern day father of the TAG Heuer brand Jack Heuer recounts his 50 plus year journey with the now iconic sports watch brand (he retired last year). Origins of the Carrera. Story of the Autavia. Steve McQueen, Le Mans and the Monaco watch. Jo Siffert and Formula 1. And more.
Good luck getting a HARD copy, this will be a closely-held/private title (I.e. it’s not for sale).
And yes, this is a bit frustrating for all you TAG fans out there…why TAG Heuer chose to issue a rather extensive press release on the book is a bit puzzling.
THANKS TO THE COMMENTER WHO BROUGHT THIS TO OUR ATTENTION!!