Most folks don’t know it, but Japanese watch giant Seiko makes some of the finest watches in the world. The Seiko Credor Masterpieces are but two examples. The Grand Seiko collection, more broadly speaking, is another line of very high quality mechanical- and quartz watches made by the Japanese manufacture. Oh, and just as an aside, they also have a great brand Ambassaodor in tennis superstar Novak Djokovic.
Of course many would be greatly surprised to hear that Seiko makes the finest three-hand watch in the world, and I’m sure there are many superbly talented Swiss watchmakers who could reasonably disagree with such an assertion. But there’s no denying that the new Seiko Credor Eichi II — with its hand-made hand painted porcelain dial, 39mm platinum case, and hand-finished movement — is an incredible watch by any measure. I sure am
drooling over drawn to its elegant “less is more” design.
On Sunday July 6th, 2014, Novak Djokovic won his second Wimbledon title. And Seiko won its first. As Seiko’s recently appointed watch partner (I covered the Seiko/Djokovic announcement this past January), Djokovic was undoubtedly delighted on the win, as was Seiko — especially to see him wearing the Seiko Astron GPS watch while hoisting the Wimbledon winner’s trophy! This win is Novak’s seventh Grand Slam victory, his 45th ATP trophy, and takes Novak back to the No.1 ranking in world tennis.
Seiko Astron GPS “Novak Djokovic” Edition
44.6mm x 13.3mm steel case with (rose-gold colored coating), black ceramic bezel
caseback with Novak’s signature
Seiko Caliber 8X82: GPS Solar Chronograph, GPS controlled time and time zone adjustment, Chronograph up to 6 hours in 1/5 second increments, Perpetual calendar correct to the year 2100, Signal reception result indication, World time function (40 time zones), Daylight Saving Time function, Power save function, Accuracy: +/-15 seconds per month (without receiving a time signal and at temperatures between 5℃ and 35℃)
The Seiko Astron GPS Solar Chronograph Novak Djokovic Limited Edition has been custom made for Novak. It carries Novak’s signature on the case back and is offered in a special presentation box. It is to be released worldwide in November 2014, and only 2,500 will be made. Price 1.900 Euro.
To celebrate 40 years of Seiko’s luxury Credor line (1974), Seiko is introducing a new limited edition Signo model. The new Seiko Credor 40th Anniversary Signo Cherry Blossoms Skeleton (GBBD965) is an exquisite looking timepiece, with a 37.4mm x 6.6mm platinum case and a hand-engraved, skeletonized dial featuring a cherry blossom motif and a blue mother-of-pearl ring around the outer edge. The engraving is done by Seiko Master Engraver Kiyoshi Terui.
I first learned about this piece from the folks over at Arizona Fine Time — according to their blog, they will be getting a Signo Cherry Blossoms Skeleton later this year. Not only are they one of the few to be able to offer this 40-piece limited edition piece from Seiko (USD list price is $26,000), but they are also proud to lay claim to first Credor model ever to make its way to the USA. A nice milestone for the AZFT folks.
There are more a few more pics and details over at the AZ Fine Time blog, which I am a regular reader of. Check it out>>>
Bye-bye Audemars Piguet…Hello Seiko!
On January 10, on the eve of the Australian Open in Melbourne, Seiko announced a new partnership with tennis superstar Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, was in attendance to personally announce the agreement. As a symbol of the “global three year partnership” Hattori presented Novak with a Seiko Astron GPS Solar watch, a watch that, using only the power of light, connects to the GPS network; Novak will also be seen wearing other select Seiko watches throughout the year.
Here is a 20 second excerpt from the press conference:
This is obviously high profile move for Seiko and I think a big win for the brand. Elite athlete ambassadorships such as this are often done with elite watch brands (think Richard Mille ambassador Rafael Nadal and his $650k watch); of course Novak Djokovic himself was an Audemars Piguet ambassador since 2011.
Seiko is of course one of the largest watch brands in the world. However it is mostly known for its inexpensive quartz watches. However Seiko does make some very impressive high end watches and has been an innovator in the industry for many decades. Seiko invented the quartz watch in 1969 (putting much of the Swiss watch industry on the brink in the decade that followed), the kinetic watch in 1988, and just two years ago the Astron GPS Solar.
Seiko will also help support and promote the Novak Djokovic Foundation throughout the world. Seiko even went so far as to create an accessibly priced watch collection for young people that will carry the Foundation name and message; these watches will be sold under our LORUS brand name and will be available in markets worldwide from September 2014 onwards.
Congrats to all involved and best wishes on the partnership.