Bye-bye Audemars Piguet…Hello Seiko!
On January 10, on the eve of the Australian Open in Melbourne, Seiko announced a new partnership with tennis superstar Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, was in attendance to personally announce the agreement. As a symbol of the “global three year partnership” Hattori presented Novak with a Seiko Astron GPS Solar watch, a watch that, using only the power of light, connects to the GPS network; Novak will also be seen wearing other select Seiko watches throughout the year.
Here is a 20 second excerpt from the press conference:
This is obviously high profile move for Seiko and I think a big win for the brand. Elite athlete ambassadorships such as this are often done with elite watch brands (think Richard Mille ambassador Rafael Nadal and his $650k watch); of course Novak Djokovic himself was an Audemars Piguet ambassador since 2011.
Seiko is of course one of the largest watch brands in the world. However it is mostly known for its inexpensive quartz watches. However Seiko does make some very impressive high end watches and has been an innovator in the industry for many decades. Seiko invented the quartz watch in 1969 (putting much of the Swiss watch industry on the brink in the decade that followed), the kinetic watch in 1988, and just two years ago the Astron GPS Solar.
Seiko will also help support and promote the Novak Djokovic Foundation throughout the world. Seiko even went so far as to create an accessibly priced watch collection for young people that will carry the Foundation name and message; these watches will be sold under our LORUS brand name and will be available in markets worldwide from September 2014 onwards.
Congrats to all involved and best wishes on the partnership.
Is this a gorgeous watch or is this a gorgeous watch? So much to love about this piece. I am recommending that you jump over and check out a wonderful personal essay on the #1 selling Grand Seiko over at the AZ Fine Time blog. There are lots of great pics, a short video and lots of details including how the “snowflake” got its name.
Also, it seems that AZFT will also have the US-exclusive on three precious metal (white/yellow/rose gold) Snowflake models, arriving soon. Again check it out at the AZ Fine Time blog. Thanks for the great look, Joe!
Photo: AZ Fine Time
A classic is back…
As we brought to your attention this past March, Seiko is celebrating its 100th anniversary this year. To mark the occasion, Seiko has released the new and limited edition Grand Seiko 44GS watch, available in four metals (pictured above is the white gold model, limited to 70 pieces). The 44 GS sets the standard for the GS brand; it was the first in the collection’s history to embody the iconic characteristics of the Grand Seiko design and went on to become the brand’s icon for precision luxury time pieces. The very first Grand Seiko was created in 1960 and produced in Nagano, Japan, and this new piece pays nice tribute to one a GS design which was introduced a few years later. Restrained and serene, mechanically pure and precise — the Seiko way — this watch was by far the highlight of what I saw from the brand during my meeting with them at Baselworld last month.
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by Kyle Stults on May 24, 2013
This past January, I wrote about the Seiko Landmaster “Miura Everest 2013″ Watch (Spring Drive) and the great adventure it was created for. Today, 80-year old Japanese alpinist Yuichiro Miura successfully climbed Mr. Everest, making him the oldest such person ever to do so. This along with the fact that Miura was the first man to ski down Mt. Everest, a feat he accomplished in 1970 (later documented in an Academy Award winning documentary), puts Miura forever in the ranks of the world’s greatest alpinists.
Congrats to Mr. Yuichiro Miura and also to Seiko. Check out my January article for more on the Seiko Landmaster “Miura Everest 2013″ Watch (Spring Drive)>>>
Miura on Mt. Everest Summit, May 23, 2013
by Kyle Stults on March 16, 2013
2013, like almost every year it seems, is a year of important anniversary’s for various watch brands. But a case can be made that 2013 is as big a year as any for milestone celebrations, headlined by 50 Years of both the TAG Heuer Carrera and the Rolex Daytona. But did you know it is also the 100th year of Seiko wristwatches? Most often known for being the world’s dominant producer of low-end quartz watches, I (surprise surprise) prefer the brand’s lesser known, but higher-end Grand Seiko watches. Grand Seiko watches are true examples of Japanese purity and precision. Though I must confess that I am yet to dedicate myself to developing a worthy knowledge base about the Grand Seiko or the brand in general. Hopefully one of these years I will find the time and motivation to do so.
There is a Seiko dealer down in Scottsdale, AZ, Arizona Fine Time that I’ve been following for a couple years now. They are plugged into to all things Seiko, and you can check out their Seiko watches here. They also carry other lower-end brands, but also some excellent Swiss brands, both well known (Frederique Constant and Alpina) and lesser known Swiss brands such as Zurich-based Maurice de Mauriac (which I did not even know had a US point of sale!).
by Kyle Stults on January 09, 2013
New for 2013, Seiko introduces the Seiko Prospex Landmaster Miura Everest 2013. Limited to 300-pieces, the watch is dedicated to the 80-year old Japanese alpinist, Yuichiro Miura. Miura, dubbed “The Godfather of Extreme Skiing” by Smithsonian, was the first man to ski down Mt. Everest, a feat he accomplished in 1970 (later documented in an Academy Aware winning documentary — see “Did You Know?” below). As the mountaineer steps into his eightieth year next year, he will attempt to climb the mighty Everest for the third time in May 2013. Perpetuelle takes a closer look at the watch produced to mark the occasion, the Seiko Prospex Landmaster Miura Everest 2013, below.
Click through to see the Seiko Landmaster
Seiko has partnered with Lucasfilm on a Star Wars watch collection. The collection is set to hit stores in Japan this October. In celebration of both the 35th anniversary of Star Wars as well as the upcoming release of the films in 3D, Seiko will release six limited edition models in a limited run ranging from 500 to 1500 pieces per model for a total of 5,000 pieces. The series includes signature timepieces for each of Darth Vader, Darth Maul, C-3P0, R2-D2 and Yoda as well as a Stormtrooper edition. Check ‘em all out, below.
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I’ve seen a particular Seiko ad featuring U.S. Soccer star Landon Donovan a few times now (see below), and I must admit that the watch always grabs my attention — so I decided what-the-heck, let’s check it out. Turns out that the watch is the Seiko Sportura Alarm Chronograph, a sporty looking piece that retails for a mere $475. OK, so it is no Grand Seiko (yes, the Japanese do make some nice higher-end watches!), but still a decent looking watch for the money. The largest factor in the relatively low price is the quartz movement. I’m really not a fan of quartz watches, though I do own a couple (one, a TAG Heuer Professional, circa 1998) and I find their almost non-existent need for maintenance and precision timekeeping nice features. Still, it would be cool to see this design with an automatic mechanical movement in it. Even so, despite being a high-end/luxury watch kinda guy — I’d wear this watch. And for those of you out there who are in the market for something at a sub-$500 price point, you may want to give this Seiko Sportura Alarm Chronograph watch a look, too.
Seiko Sportura Alarm Chronograph
42mm stainless steel case (“hard coated”), Caliber 7T62 quartz movement, alarm and chronograph functions, screwdown crown/caseback, sapphire crystal, 100m water resistance
The watch is available in a few other configurations (steel bracelet, red dial color), but this one is by far my favorite.
Here’s the ad I mentioned in my opening line (running in ESPN magazine and elswehere):
This past March, Seiko announced Landon Donovan as its newest Brand Ambassador both to represent the brand’s Sportura Collection, and also to help Seiko celebrate the brand’s 130th anniversary through various PR activities.
by Kyle Stults on June 05, 2011
Spurs defender VEDRAN CORLUKA was at London’s Whisky Mist when the waiter complimented him on his diamond-encrusted Hublot.
The 25-year-old Croatian, nicknamed Charlie, promptly exchanged it for his cheap Seiko.
A source at the club said: “Charlie took it off and handed it to him. Then he spotted the waiter’s watch and said he liked it. He said, ‘Let’s swap’. The waiter thought he was joking.Charlie’s a lovely bloke and always polite.”
The story does not specify the model except to say that it was “diamond encrusted”. Maybe something like this?
Tottenham Spurs Footballer Vedran Corluka
Friend of the house Monochrome is giving away a Seiko Discus Burger watch in celebration of their 5th year in the blogosphere. For the 500 or so of you who were not lucky enough to win the Lum-Tec B4 Combat Watch that we here at Perpetuelle recently gave away (Thanks CGA!), I thought you might want to throw your hat in the ring to win this cool looking watch.
Don’t let the funny sounding name fool you — it’s a pretty cool watch, particularly if you are into non-traditionally designed watches. Go ahead, click through and enter to win your very own Seiko Discus Burger, courtesy of Monochrome!
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