Breaking: Panerai Opens E-Boutique for United States

Panerai e-boutique example

It is one of the most prominent high-end luxury watch brands yet to “go there.”  Yes, Officine Panerai has opened up online sales to the U.S. market.  And we see again that, rather than embrace a 3rd party seller, major watch brands are deciding that going direct to consumer with their own e-boutiques is the way to go for e-commerce.  Right now, Panerai has 33 watch references are on offer.  Also, a very large selection of straps and buckles, with a selector to help you pick a strap that will fit your particular watch model — smart move by Panerai.

On first pass, it looks to be very well done (unlike Breitling’s unequivocal disaster of an e-boutique (my review of that, right here)), with coherent product presentation and checkout flow.  You can either checkout as a guest or create your own account which gives you access to things like a “wish list” and more.  There is also a link to contact a “concierge” via email or telephone to answer any questions you may have.  Wisely, Panerai offers a 30-day return policy as well.  There is, as should be expected, a process to follow to do a return and get  a refund.  Shipping policy is also very favorable — FREE for purchase >$500, which would be everything except certain straps and buckles.

All in all, the Panerai e-boutique looks to be a very well executed and with a proper eye towards customer service and a good customer experience.  The way it should be.

Check it out for yourself at: www.panerai.com/

Panerai e-boutique

 

 

Buying Time: Big Name Ceramic Watches

Omega Speedmaster Grey Side of the Moon 311.93.44.51.99.001 - Govberg for Perpeutelle

In this week’s edition of Buying Time, I am excited to present you with a group of watches that are all cased in ceramic, with a wide selection of color and price to choose from.  Available through our friends at Govberg Jewelers, all these pre-owned watches are from “big name” brands that know a thing or two about a properly made ceramic watch.  From an affordable, Ducati-inspired Tudor to a big & bold IWC Big Pilot, with a pair of superb ceramic Omega Speedmasters and a killer-looking all-black Panerai Luminor in between, this is a lineup of ceramic watches that will have you rolling up your sleeves and holding your wrist high so that even the most casual of watch enthusiasts can pay their respects to your #wristgame.

Now, I think you all know the merits of ceramic (i.e. it looks fantastic and is virtually impossible to scratch or scuff), as well as the downsides (not a watch you want to drop on a concrete sidewalk due to its brittleness), so let’s jump right on in to this week’s selection.

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Introducing the Panerai Radiomir 1940 3 Days Ceramica (PAM 577)

Panerai Radiomir 1940 3 Days Ceramica (PAM 577) - Perpetuelle

Another one to add to the 2015 Panerai lineup, the new PAM 577 has a 48mm black ceramic case, hand-wound mechanical Panerai P.3000 caliber (72 hrs power reserve), and is fitted on brown leather strap with contrast stitching.  The P.3000 movement has rapid time adjustment i.e. the hour hand moves in jumps of one hour forward or backward, without interfering with the movement of the minute hand or the running of the watch.  The dial also features a relief image of the Silura a Lenta Corsa (human torpedo), as a reminder that this same dial was designed at the end of the 1930s for the watches supplied to the commandos of the Italian Navy.  If you haven’t seen the full Panerai 2015 collection, you can check that out right here>>>

Panerai Radiomir 1940 3 Days Ceramica PAM 577 caliber - Perpetuelle

Panerai Radiomir 1940 3 Days Ceramica PAM 577 sideview - Perpetuelle

Panerai 2015 collection…

First Look: Panerai (PAM 570) Radiomir 1940 3 Days GMT Oro Rosso

Panerai PAM 570 Radiomir 1940 GMT - Perpetuelle

Today Panerai officially pulled the covers off its new Radiomir 1940 3 Days GMT Oro Rosso (PAM00570).  This is a Panerai “Special Edition” which means that production is limited — 300 pieces, in this instance.  The watch is as attractive from the back as it is the front.

It has a 47mm red gold (“oro rosso”) case and brown “sandwich” dial with a goregous satiné soleil finish on top.  Done in the characteristic Panerai style, there is a small seconds at 9 o’clock and date aperture at 3 o’clock; the arrow-shaped central hand indicates the second time zone, hence the engraved letters “GMT” at six o’clock.  A distinction of the “Radiomir 1940″ case is its thicker, more typical lugs as compared to the wire loop lugs on traditional “Radiomir” cases.

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