Moving beyond its core watch line (the Tambour), Louis Vuitton introduces the LV Fifty Five watch, here shown in a new round steel case with a slight curve and two riveted, engraved metal plaques – a throwback to its historic trunks. The dial is composed of two pieces, overlaid with letter “V” at each quarter hour, batons on the hours, and the “LV” signature 12 o’clock. LV also happens to be the foundation for the name of this watch – “LV” in Roman numerals = 55. The dial is completed with a “V” tipped GMT hand with a tone that matches its numbering on the dial. Promiscuous branding, yes, but I do kinda like the look.