by Kyle Stults on August 26, 2014
Hublot announced today an exclusive partnership with the Dallas Cowboys, making the LVMH-owned Swiss luxury watch brand the “Official Luxury Watch & Timekeeper” of the Cowboys. This high-profile sports/watch partnership is a continuation of a strategy that Hublot began about 5-7 years ago under former leadership of Jean-Claude Biver (now head of the watch division for LVMH); the model has proven quite successful for Hublot, as they have done deals across the spectrum of athletes, teams, and even entire leagues and events. The list of Hublot sports/athelte/team partnerships that I have written about here at Perpetuelle is quite long over the last 4-5 years — see my listing below. As far as this Cowboys deal is concerned, like other deals Hublot has done it breaks new ground in the sport; I believe this is the first luxury watch sponsorship of an NFL team.
Hublot is launching three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. Celebrating the Cowboys Five (5) Super Bowl wins, the famed Cowboy star can be found on the “5” of each model, with the woman’s piece boasting star set in diamonds. The Timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium.
CLick through for a full report and look at the new Hublot x Cowboys watches
by Kyle Stults on May 05, 2014
Carrying on with “The Art of Fusion”, Hublot has established a partnership with Johnnie Walker, the world’s number one whiskey brand. Johnnie Walker has in part been pioneering luxury scotch whisky culture around the world with Johnnie Walker House, essentially boutiques where the brand showcases its products, and much like Hublot and its partnership with Arturo Fuente cigars this is an exercise in cross-branding. Each of the 25 Hublot “Big Bang” pieces are for sale exclusively in China.
Every year since 2010 I’ve featured the “official watch” of the Tour Auto classic car race. Hublot took over (watch) sponsorship of the race in 2013, carrying on the torch that was held by Audemars Piguet in 2010, 2011, and 2012. I’m a little late this year (the event was April 12), but in the spirit of tradition, here is the 2014 model.
Baselworld 2014…ceramic coated aluminum…
The “skull” theme continues to find its way around the watch world, but in keeping with its spirit of materials innovation this year, Hublot has a rather unique take on this particular skull. Hublot’s Classic Fusion Tourbillon Skull is distinguished by its ceramic-coated aluminium case, crown and dial components which give this piece a rather striking appearance. The material, new to Hublot, is twice as light as ceramic but with comparable hardness. The 45mm case also has a distressed finish to it and pairs quite nicely with the distressed calfskin strap.