In 1901, the “Antikythera” treasure was discovered in Greek waters, where the remains of what is probably the oldest “astronomical calculator” in the world were uncovered. Hublot became involved with the Antikythera project in 2011 first by lending support to an exhibition at the Musée des Arts et Métiers in Paris, then by partnering a major project at the Archaeological Museum of Athens which created a special Antikythera room with a giant armoured, earthquake-resistant display case, manufactured in Switzerland to Hublot’s order, to showcase the remains of the mechanism. And of course there is also Hublot’s wrist-sized recreation of the Antikythera mechanism, the Hublot “Tribute to Antikythera.” Whether you like Hublot or not, you gotta admit that they are involved in some rather special projects, the Antikythera here is case in point. Check out more, below.
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Believe it or not these are Hublot’s first set of “boutique exclusive” watches. With 71 boutiques now worldwide, it’s about time, you could say. While Hublot’s King Power case/designs are generally a bit too big for my tastes, I’ve long been of the fan of the Big Bang (save for that one time long ago that I asked Jean-Claude Biver “what’s next”), and in particular I really like the design that Hublot is using for its Big Bang “Unico” chrono pieces. Unico of course is Hublot’s first fully in-house caliber family which debuted a few years ago. These particular pieces build off of the Big Bang Unico “All Black” (unveiled earlier this year), now with some color fusion on the dial, stenciled numbers, hands, and strap stitching. Exclusive traditionalists and more classical watch enthusiasts may not find these bold and brightly colored pieces to your liking…but I surmise these will be a hit with the Hublotistas.
Hublot announced today an exclusive partnership with the Dallas Cowboys, making the LVMH-owned Swiss luxury watch brand the “Official Luxury Watch & Timekeeper” of the Cowboys. This high-profile sports/watch partnership is a continuation of a strategy that Hublot began about 5-7 years ago under former leadership of Jean-Claude Biver (now head of the watch division for LVMH); the model has proven quite successful for Hublot, as they have done deals across the spectrum of athletes, teams, and even entire leagues and events. The list of Hublot sports/athelte/team partnerships that I have written about here at Perpetuelle is quite long over the last 4-5 years — see my listing below. As far as this Cowboys deal is concerned, like other deals Hublot has done it breaks new ground in the sport; I believe this is the first luxury watch sponsorship of an NFL team.
Hublot is launching three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. Celebrating the Cowboys Five (5) Super Bowl wins, the famed Cowboy star can be found on the “5” of each model, with the woman’s piece boasting star set in diamonds. The Timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium.
CLick through for a full report and look at the new Hublot x Cowboys watches
Carrying on with “The Art of Fusion”, Hublot has established a partnership with Johnnie Walker, the world’s number one whiskey brand. Johnnie Walker has in part been pioneering luxury scotch whisky culture around the world with Johnnie Walker House, essentially boutiques where the brand showcases its products, and much like Hublot and its partnership with Arturo Fuente cigars this is an exercise in cross-branding. Each of the 25 Hublot “Big Bang” pieces are for sale exclusively in China.