It was a little over a year ago that Hublot announced its deal as “official watch and timekeeper” of the Dallas Cowboys. The deal, though unexpected given Hublot’s prior sports club sponsorships, was groundbreaking deal for the NFL.
This past Sunday, Hublot announced its latest timepiece with the Dallas Cowboys – the Big Bang Dallas Cowboys. The announcement coincides with the launch of the brand’s Big Bang 10 Year Anniversary Tour, which kicked off at AT&T Stadium’s Legends Club before the Cowboys hosted the Seattle Seahawks. Cowboys legend Darren Woodson was part of the festivities which included his induction into the Cowboys Ring of Honor. As seen above, Cowboys owner Jerry Jones also made time to pose for a few wrist shots.
The piece will be available in Stainless Steel (limited to 50 pieces) and 18K Rose Gold (limited to 25 pieces), each of which will be engraved on the case-back with the piece’s limited edition number. The Dallas Cowboys star is placed at 5 o’clock to signify the team’s 5 Superbowl Championships, and each piece comes with a blue alligator and rubber strap. The watch joins the three Hublot pieces already made specifically to commemorate the Dallas Cowboys partnership: a King Power Dallas Cowboys and a Men’s and Ladies Classic Fusions Dallas Cowboys edition. The Big Bang Dallas Cowboys timepiece will retail exclusively at the Hublot Dallas Boutique at NorthPark Center beginning in November 2015.
As an aside, I find it worth mentioning that the sports team/club/league sponsorship strategy that was initiated by former CEO Jean-Claude Biver (now head of all watches and LVMH) and is carried on today by current CEO Ricardo Guadalupe has clearly been a winner for the brand. Though there is sometimes grumbling about Hublot and its myriad sports sponsorships (mostly on the view that the many resultant flavors of the Big Bang or King Power watches dilute or cheapen the brand’s image), Hublot’s advance into almost every major global sport has been impressive.