Four years ago next month, I penned a critical report on Hublot and its inability to move beyond Big Bang (Beyond the Big Bang – What’s Next for Hublot?, October 23, 2009). The article spawned some spirited discussion in the comments section. Just six days later, I followed this article with a critique of Hublot’s (then) new website. Of course I was not the only one to have these critical points of view; but Perpetuelle was certainly an outlet that publicly voiced the opinions shared by many. The good thing is that Hublot was listening — in fact my critique of Hublot’s website drew comments from none other than Hublot boss Jean-Claude Biver himself (since replaced by Ricardo Guadalupe).
Now, four years later, I am happy to say that Hublot has largely addressed my criticisms and the manufacture is as successful as it has ever been (and I remain a big Hublot fan). Still some aficionados just do not like Hublot for any number of reasons. And this is fine, not every watch brand will be loved by all people. Beauty is in the eye of the beholder, as the saying goes.
All this brings me to today’s article, which is actually a short commentary on an article recently posted on Hublot Nation (Hublot’s blog). In Limited Editions and Why We Need Them, Hublot has put forth a very reasoned discussion which justifies why almost every piece it produces is “Limited Edition.” Having so many limited editions is another oft-heard criticism of the brand, but after you read their reasoning I think a new understanding can be had. Even though it might not change your point of view, you will at least know where Hublot is coming from.
I’d love if the Perpetuelle community would engage in a discussion on the merits of Hublot’s “Limited Edition” reasoning — please do share your thoughts below.
by Kyle Stults on July 16, 2013
Here’s a live look at a new Hublot limited edition, available exclusively at the Hublot Boutique Beverly Hills. The 50-piece Big Bang Ferrari Beverly Hills limited edition is available now. I think this is one of the first boutique exclusives I have seen from Hublot, certainly the first in recent memory. Price is $29,900.
The Big Bang Ferrari Beverly Hills sports a 45.5-mm black ceramic case with a satin-finished black ceramic bezel, blue inner bezel and sapphire dial, which dramatically showcase the Hublot’s in-house “UNICO” caliber inside.
The minute counter, whose hands and indices recall a Ferrari dashboard, is positioned at 3 o’clock and complemented by a date window in ‘Modena’ yellow. Ferrari’s legendary prancing horse is featured discreetly in relief at 9 o’clock. Also note the Ferrari logo is engraved and lacquered in red on the lower chrono push button, and the blue Schedoni leather strap, backed by black rubber and stitched in Ferrari red.
As a reminder, Hublot is the official manufacturer and timekeeper of Ferrari. I recently reviewed several of the newer Hublot Ferrari watches not too long ago, if you would like to refresh your memory>>>
by Kyle Stults on July 12, 2013
World first Bright Red Ceramic…
About a year and a half ago, Hublot accomplished something remarkable — the creation of their own in-house made “Magic Gold”, a new and patented 18-karat gold alloy that is virtually scratch-proof. This was an important milestone in materials innovation for the manufacture. Fast forward to today — actually about a month ago, Hublot (quietly) made another announcement of a great materials innovation: red ceramic.
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Bruno Senna, nephew of the late Brazilian racing legend Ayrton Senna and racer himself, joined Hublot CEO Ricardo Guadalupe today at the Hublot factory in Switzerland to launch a symbolic watch. The MP-06 Senna falls withing Hublot’s highly complicated “Masterpiece” collection (“MP”) and is the also the most complicated watch produced by Hublot in the Senna series.
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Views from Baselworld 2013…
For my Hublot friend in Canada, especially for you, enjoy.
As an aside, the “quick change” push-button strap system Hublot has developed is beyond compare. Really impressive.
Drawing on its extensive in-house watchmaking expertise, Hublot today unveiled “La Ferrari”, a boasting among many features a world record power reserve for a hand-wound vertical tourbillon wristwatch — 50-day power reserve, thanks to a whopping 11 barrels!!! It is also the watch with the most watchmaking components created to date by Hublot, with 637. The watch is wound with a drill-like device that plugs into the top of the watch. It’s a crazy watch, totally over the top.
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One year on from the launch of the “Tribute to the Antikythera Mechanism” at the Archaeological Museum of Athens, Hublot presents the “Antikythera SunMoon” watch, featuring highly precise Sun and Moon indications. This will be produced in a limited edition of 20 pieces, featuring a simplified and miniaturised version of the original mechanism, in honour of this masterpiece of antiquity. Hublot views the recreation of the Antikythera Mechanism as an important contribution to the history of time and this is basically a tribute piece in furtherance of that. This is a very complex mechanism and I’m not going to get into the particulars right now (I’ll post some background info below).
In short, the movement contains 295 components and 7 complications (compared to 495 components and 14 functions for the Hublot calibre exhibited at the Museum of Athens). All of the indications are found on the dial side.
The Antikythera SunMoon includes both a solar and a lunar calendar, as well as an indication showing the sidereal position of the Sun and the Moon. This means that, as well as being able to read the time (hours and minutes), the wearer of this watch can ascertain, for a given day and with extreme accuracy, the phase of the Moon, or more specifically its shape in the sky, the name of the constellation behind the Moon and the time required for the Moon to pass through a constellation. For the same day, the watch shows the constellation located behind the Sun and indicates the time required for the Sun to pass through a constellation. The piece is completed by a flying tourbillon (without ball bearing) which rotates once every minute toindicate the seconds, with the hours and minutes shown by traditional hands at the centre of the movement on the dial side.
Antikythera Mechanism Background
The Antikythera mechanism is one of the most mysterious objects in the history of civilisation. Discovered in Greek waters in 1901, it is considered the first “astronomical calculator” in the history of humanity, and dates back to the 2nd century BC(sometime between 150 and 100 BC.).
On the 5th April 2012, all of the original remains of the ship, the treasure and the Antikythera Mechanism were brought together in a single exhibition at the prestigious National Archaeological Museum of Athens, and unveiled in the presence of the Greek Minister for Culture. It was a significant event for the international archaeological and scientific communities. Among the objects being exhibited was the “Tribute to the Antikythera Mechanism” watch, a complex horological movement developed by Hublot as a tribute to the first “astronomical calculator” in the history of humanity, and probably dating back to the 2nd century BC. It was the first time that a watchmaking manufacture had had its work exhibited in a museum.
Hublot only produced four movements, each an exact miniature replica of the original mechanism: The first is on display at the Musée des Arts et Métiers (Museum of Arts and Crafts) in Paris, the second at the National Museum of Athens and the third is held by Hublot in recognition of the craftsmanship and ingenuity of its own engineers and watchmakers. The fourth will be sold at a unique auction in 2014.
Swizz Beatz on hand, Hublot announced today at Baselworld that it has teamed up with Monster, the world leader in high-performance personal audio, to release a range of noise cancelling headphones known as Inspiration™ Hublot. The lightweight, rock-solid black and carbon fiber Inspiration™ Hublot over-ear headphones will be available this summer at Hublot boutiques and fine retailers worldwide. It looks like matching watches will be available. This is not the first time Hublot has extended its brand into other consumer products. They have done bicycles, skis and other random consumer goods. I’m generally not a fan of watch brands trying to extend their brands into non-watch products, but this one seems at least halfway sensible.
The question is, will Hublot athlete ambassadors who are know for wearing Beats by Dre make the switch? (Beats by Dre products were manufactured under exclusive license by Monster Cable since 2009, but Beats by Dre now manufactures all of its own products and it has always been a separate company).
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world’s leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
Unveiled today by Hublot, these are nicely refined versions of the Big Bang, now featuring all the best of features rolled out by Hublot over recent years — including the in-house UNICO chronograph caliber, first introduced in 2010. I’ll walk through the design subtleties (yes those round chrono pushers are a first), below.
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This is one of Hublot’s “specialty” pieces for 2013. With Hublot now in the driver’s seat as sponsor of the Tour Auto race, Audemars Piguet fans must step aside for this year’s Tour Auto watch has the “H” on it. I am glad Hublot used the Classic Fusion, it fits with the nature of the Tour Auto race (as compared to a King Power or Big Bang). The racing stripes look great, and the carryover to the finely perforated strap is an excellent touch. Good job Hublot.
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