Chanel recently unveiled a new twist to its iconic J12 ceramic collection with the addition of a moonphase complication. The new Chanel J12 Moonphase is offered in both the brand’s flagship black and white ceramic lines, both in the 38mm case size. It does not look like the metallic grey J12 ‘chromatic’ line is getting this particular complication, at least for now.
Diamond-bezeled and gem-set models are also offered, and I must say that at least some aspects of these models look quite nice, namely the moonphase:
While horological purists may scoff at the watch as being more form over function, this is no surprise to anyone including Chanel — they know their desired customer well and the new J12 moonphase should be right in the sweet spot of many fashionistas. If you are interested in more, don’t miss Chanel’s microsite on the new moonphase, here: http://www.chanel.com/en_US/Watches/J12_Moonphase.
Baselworld 2013 preview…
As you may recall, last year Chanelmade its black J12 ceramic watch with a matte finish for the first time, in a few different variations from the J12 family. It looks like for 2013 they will continue with the matte black theme, offering the Superleggera chronograph in the finish. The Superleggera chronograph itself is not a new model from Chanel (here’s the silver dialed model currently available) but this is a new look, and a good one at that — it should do well with fashion conscious Chanel fans.
You can read more about this piece — as well as what is perhaps a more important piece that Chanel will introduce this year, the J12 White Phantom (it is the 10th anniversary of the now iconic white J12) — over at the very insightful Watches by SJX blog.
After a bit of time off, it’s time to get back to my previews of the one-of-a-kind watches that will be auctioned at the ONLY WATCH 2011 charity event. Today let’s look at the Chanel J12 Marine watch for ONLY Watch 2011, featuring a 38mm sand-blasted ceramic case with rose gold accents. This watch is not as inspiring as some of the other ONLY Watch 2011 pieces (See my other watch previews HERE), but of course it is a unique take on Chanel’s standard J12 Marine, a watch that I discussed in detail in a previous article.
Chanel J12 Marine Watch for ONLY Watch 2011
38mm sand-blasted black ceramic case, pink gold crown, bezel and caseback, automatic mechanical movement (ETA), water resistant 300 meters, fitted on rubber strap
Dislike Chanel? Turn away now!
Perpetuelle readers got the first look at Chanel’s new “J12 Chromatic” watch back in March (see all 7 models) , so consider this a brief update now that new watches are hitting the market. Chanel J12 Chromatic prices will start at $5,800 and go on up, depending on the model (diamond-adorned models are available). For more info — and a rather cheesy Chanel marketing video — you can click through to check out the new Chanel J12 Chromatic microsite. Personally I prefer the the Chanel J12 Marine watches which debuted last year (and the cool J12 Marine micro-site), in fact I was quite impressed upon by the the J12 Marines after trying them on. The J12 Chromatic seems to be a bit too soft and sensual, though to be fair I have not yet seen it in person — who knows maybe it will strike a chord with my inner-fashionista (doubt it!).
Chanel J12 Chromatic Watch 41mm men’s (Ref H2934)