Join Montredo as they take a tour of the Armin Strom manufacture in Biel, speaking with CEO Serge Michel, watchmaker Antti-Jussi Tulimaa and a closer look at what makes Armin Strom timepieces unique.
“We don’t just take a movement and design a case, but we design the movement. It’s all about visibility.”
– Serge Michel, CEO Armin Strom
Armin Strom is a master Swiss watchmaker with the kind of expertise that few watchmakers will every truly achieve. Beginning his illustrious career roughly 50 years ago, he originally made a name for himself by buying old watch movements from the likes of Alpina and skeletonizing them. Over the last 50 years, his state-of-the-art watchmaking skills have manifested into a series of truly special timepieces. Originally founded in 2006, fast forward just three years later and Armin Strom became a manufacture when it presented its first in-house movement, the ARM09. Armin Strom SA now has a total of eight in-house developed calibres. And counting.
Watch Highlights in this Video
Armin Strom Tourbillon Gravity Fire (0:13)
Here we get our first look at the brands Tourbillon Gravity Fire, which belongs to its element theme based watches: earth, water, air, and fire. With a case dimension of 43 mm, the timepiece is burning things up with a very attractive 18 ct rose gold case and sports the brand’s trademark skeletonized dial. The outer black ring has a minute track with numerals in batches of five and still manages to be highly legible even with all the action on the watch’s face. Armin Strom has incorporated an in-house ATM 13 calibre into the timekeeper, it oscillates with a frequency of 18,000 A/h, and provides the watch with 110 hours of power reserve.
Armin Strom Tourbillon Skeleton Water (4:11)
Another elemental themed timepiece, the Tourbillon Skeleton Water is completely under the sign of the aquatic element. A manual winding piece with blue PVD coating on its mainplate, it has a stainless steel case dimension of 43 millimetres. The Tourbillon Skeleton Water has a highly scratch resistant sapphire crystal protecting its face and a transparent case back to admire the attractive mechanical visuals at work. Notably, Armin Strom has decided to provide the piece with both a dark blue alligator strap with a double fold stainless steel clasp as well as a rubber strap in dark blue.
Armin Strom Tourbillon Skeleton Air (4:43)
Here we see a side-by-side view of both the Tourbillon Skeleton Water (right) and the Tourbillon Skeleton Air (left). Once again, Armin Strom has opted to incorporate a 60-second tourbillon, located at the 9 position on the dial. The Tourbillon Skeleton Air is a manual winding timekeeper equipped with the brand’s ATC-11 calibre and flies luxuriously high in a nearly indestructible, 43 mm titanium case. The watch has 10 days of power reserve, skeletonized optics, and comes furnished with either a fitting gray or white alligator or rubber strap.
Ed’s note: Armin Strom is currently an advertiser on this site.