And so the Swiss battle for a claim of the “smart watch” market officially begins. Though many were expecting the the first luxury Swiss-made smart watch to come from the Swatch Group or TAG Heuer (LVMH), it was announced this evening in San Francisco that Frederique Constant, Alpina, and Mondaine will be the first to market (ten models avail. June 2015) with what is being termed a Swiss Horological Smartwatch (more on this not-so-attractive term, below). The Swiss Smartwatches (as I will refer to them) are born out of a new joint venture know as MMT (Manufacture Modules Technologies) headquartered in Geneva.
There are a lot of interesting elements to this announcement — and no doubt a lot of fierce opinion on the overall merits of it all. As for me — well, I’ll tick through the deal, the pluses, and the minuses, below.