The First Swiss Smartwatch Announced by Frederique Constant, Alpina and Mondaine, Powered by MotionX

Frederique Constant Swiss Horological Smartwatch with app - Perpetuelle

And so the Swiss battle for a claim of the “smart watch” market officially begins.  Though many were expecting the the first luxury Swiss-made smart watch to come from the Swatch Group or TAG Heuer (LVMH), it was announced this evening in San Francisco that Frederique Constant, Alpina, and Mondaine will be the first to market (ten models avail. June 2015) with what is being termed a Swiss Horological Smartwatch (more on this not-so-attractive term, below).  The Swiss Smartwatches (as I will refer to them) are born out of a new joint venture know as MMT (Manufacture Modules Technologies) headquartered in Geneva.

There are a lot of interesting elements to this announcement — and no doubt a lot of fierce opinion on the overall merits of it all.  As for me — well, I’ll tick through the deal, the pluses, and the minuses, below.

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Alpina 300 Extreme Diver Orange

ALPINA 300 Extreme Diver 300 Orange

This month Alpina officially launched its Extreme Diver 300 Orange range, featuring one automatic and one mid-size quartz model.  These watches are a color-based extension of the Extreme Diver range which my colleague James Bond introduced you to early last year.  As the name implies, the Extreme Diver 300 Orange is water resistant to a depth of 300m/1000ft.   The case is stainless steel, 44mm for the automatic and 38mm for the mid-size quartz.
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Alpina Startimer Pilot Chronograph Big Date Watches

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At Baselworld a couple months ago I sat down with Alpina and was taken through their 2013 lineup.  They presented an attractive collection, led by a couple of nice heritage pieces (i.e. modern day interpretations of historical pieces) that I will show you before long, as well as a nice variety of new models across three of their lifestyle-themed collections:  Aviation, Diving and Sailing.  The watches I want to comment on today are the new Startimer Pilot Chronograph Big Date models, part of the Alpina Aviation collection.
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Alpina Sailing Yachttimer Countdown Watch

Baselworld 2013 Preview…

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Alpina Sailing Yachttimer Countdown Watch

This is a new model in Alpina’s Sailing collection, a collection which is now five or six pieces deep and seems to get better every year.  This watch, the Sailing Yachttimer Countdown, essentially builds off of prior year models (you can see my brief introduction of the Alpina Sailing Collection in 2011 here) with similar style bezel and case (44mm, 300m water resistance, textured screw-down crown).  New, however, are the countdown windows used for regatta timing.
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