This Is One Snyper That Will Not Be Out of Sight the 2010 Geneva Time Exhibition:

Photo:  Snyper SA

Who’s behind Snyper SA? This is the question I asked about 7 months ago in an article I wrote on Fratello Watches (go ahead, click through and read it!).  Well, it seems that we now know the answer to this question, and more – thanks to my friends over at TheTimeTV.  Check it:

Well, now that some of the mystery of “who” is behind the brand, I am more interested in the watch itself.  Actually I was always primarily interested in the watch but as I said in my original article (did you read it yet? c’mon now!) I was at the time intrigued by the relative secrecy of the people behind the brand

Anyway, since I wrote about the Snyper watch last July, it seems that the brand has increased its ambitions a bit – from both a price and a distribution standpoint.  First, the original price the watch was offered for and as I noted in my article on FW was 6,950 CHF ($6,850 USD), but now the price is now listed slightly higher – 7,390 CHF ($7,300).  This is a farily modest tweak to the price actually – about 6%, or a $450 increase.    Secondly, as you heard in the video, the watch is now to be sold online through Snyper SA’s website as well as through more traditional channels (ie authorized dealers) for example the famous watch store Chronopassion ran by Laurent Picciotto Picciotto Laurent (typo-sorry LP!).    Originally, and as you heard in the video, the plan was to offer this watch exclusively online.  Finally, we heard also in the video that they are hoping to extend the range up the price ladder.  This will mean things like precious metals and other enhancements – hopefully no diamonds or jewels though – this would be totally unbecoming of the Snyper mentality I think!

Photo:  Snyper SA

Based on these things, it seems to me like things are going well for Snyper SA, and it is great that the Snyper watch is taking advantage of the opportunity to show itself in plain view at the upcoming 2010 Geneva Time Exhibition (which I just recently previewed, here).

In closing – as you can see from the watch and from the couple pictures I pulled from Snyper’s Facebook page, it is as its creators intended a very masculine, very tactical, looking watch.  And in a cool “sniper” looking sort of way.  What can I say – I like it!  I will continue to keep my eye on the Snyper!

If you want to read more of the specs on this watch, or even “pull the trigger” and buy one, here is Snyper SA’s website (click here).  Sorry I could not resist the puns.