Four years ago next month, I penned a critical report on Hublot and its inability to move beyond Big Bang (Beyond the Big Bang – What’s Next for Hublot?, October 23, 2009). The article spawned some spirited discussion in the comments section. Just six days later, I followed this article with a critique of Hublot’s (then) new website. Of course I was not the only one to have these critical points of view; but Perpetuelle was certainly an outlet that publicly voiced the opinions shared by many. The good thing is that Hublot was listening — in fact my critique of Hublot’s website drew comments from none other than Hublot boss Jean-Claude Biver himself (since replaced by Ricardo Guadalupe).
Now, four years later, I am happy to say that Hublot has largely addressed my criticisms and the manufacture is as successful as it has ever been (and I remain a big Hublot fan). Still some aficionados just do not like Hublot for any number of reasons. And this is fine, not every watch brand will be loved by all people. Beauty is in the eye of the beholder, as the saying goes.
All this brings me to today’s article, which is actually a short commentary on an article recently posted on Hublot Nation (Hublot’s blog). In Limited Editions and Why We Need Them, Hublot has put forth a very reasoned discussion which justifies why almost every piece it produces is “Limited Edition.” Having so many limited editions is another oft-heard criticism of the brand, but after you read their reasoning I think a new understanding can be had. Even though it might not change your point of view, you will at least know where Hublot is coming from.
I’d love if the Perpetuelle community would engage in a discussion on the merits of Hublot’s “Limited Edition” reasoning — please do share your thoughts below.