Do Actions Speak Louder Than Words?
TAG issued this official news release on its website over the weekend:
TAG Heuer Stands by Brand Ambassador Tiger Woods
They just don’t want his name or likeness on any of their ads in the U.S. or Australia, that’s all.
I continue to see mixed messages in TAG Heuer’s approach to managing this crisis. A phrase comes to mind: ”Actions Speak Louder than Words”. Do they not?
I admit this is a tough situation for many sponsors who have invested HEAVILY in Tiger Woods and stand to lose a lot. TAG Heuer seems to be sitting on the fence, trying to have it both ways – ie. “standing by him” but at the same time moving swiftly to disassociate with him. I’m no PR expert, but I think that in the long run it will be difficult for TAG to continue to play both sides of the Tiger Woods saga. We shall see!
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