First In Watches Sees Mixed Signals

Lot of reports flying around on the status of Tiger Wood’s sponsors and whether or not they will stick with him.  Our interest here at First In Watches being of course his affiliation with global luxury watch brand TAG Heuer.    Although we are not as close to the story as we would like, I have been following the headlines and felt it appropriate to weigh in with a quick take.

Although the news out this morning from the UK Guardian is that TAG Heuer will be standing by Tiger and that his personal life is “not our business“, it seems that TAG Heuer has also carefully hedged its position as reports late last week from Australia’s Sydney Morning Herald indicated that the brand had pulled placards and other Tiger-related advertising materials from the marketplace.

First In Watches believes that these mixed signals do not bode well for the future Tiger Woods/TAG Heuer relationship.  Further, with another equally high profile sponsor like Accenture finally announcing that it is dropping Tiger, the pressure upon other sponsors such as TAG Heuer to drop Tiger will continue to mount.  It seems likely to me that Tiger’s affiliation with TAG Heuer is probably just a few ticks of the chronograph counter’s hand away from being pulled. 

Photograph: David McNew/Getty Images

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3. TAG Heuer Meridiist is Dead On Arrival
4. Tag Heuer Silverstone Reissue – Somebody Tell Watchismo!!
5. TAG Heuer Quietly Expands Authorized E-Commerce Initiative