Luxury watch brands continue to launch their own iPhone apps.  You can add Rado and Piaget to the growing list of brands that have introduced their own iPhone apps including Breitling, Bell & Ross, Glycine and Victorinox. 

It is interesting to see all these brands launching their own iPhone apps, particularly those that offer an app that is for a specific watch model (e.g. Piaget – Polo FortyFive and Breitling – B01 Chronomat).  Because their functionality is fairly limited – most you can really do is view a few pics, locate a nearby dealer, or maybe read some news about the brand – it seems that for the most part these apps are just another way for the brands to get in front of the consumer and increase brand awareness. 

If any of you have downloaded and/or used any of the these watch-related iPhone apps, First In Watches would love to know what you think.