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Panerai and Ferrari Part Ways; Watch Values Plummet, Opportunity Knocks?
by Kyle Stults on March 08, 2010
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65% Off A Panerai for Ferrari Gran Turismo Rattrapante Chronograph, Anyone?

The end of the fabled Panerai / Ferrari watch partnership was announced last week by watch industry omniscient Gregory Pons (Business Montres).  While the reasons for the possibility that this partnership was doomed from day 1 are perhaps obvious and fully appreciated by some, I think that there is yet one unanswered question.  That is, what will happen to the future value of these watches now that their status is officially “post-production”?  Will their value increase or decrease?  Will they one day – perhaps one year from now, perhaps ten – ultimately become items of great value?  Or dusty relics of another luxury marketing partnership gone south? I tend to think the latter is the case, and that these watches have seen their high watermark when it comes to the price.

Case in point: just today I happened upon a “small number of Panerai for Ferrari Gran Turismo Rattrapante Chronographs…available…for a very limited time at a very special price.”

FER 005, Brand New Never Worn, Offered at $4,995

In fact, at the offered price of $4,995, these watches – the bearing the FER 005 reference number – are fetching just under 35% of their original retail price.  Put another way, they are over 65% off.  This represents a significant discount to the current asking prices for these watches on the ‘Net grey market.  It is even way below what some individuals are asking for a used FER 005′s.  While this is most likely very unfortunate if you are a seller or holding inventory of these watches, it is for you as a buyer a chance to own a high quality Panerai watch with Ferrari logo at a phenomenal price.

If you are interested in the dealer who is offering Ferrari Gran Turismo Rattrapante Chronograph watches at 65% off retail, send me an email or ping me on Twitter and I’ll tell you.  And in case you wonder, I have no relationship or financial interest in helping to sell these watches, I merely use them to make my broader point…..

which is that the dissolution of the Panerai / Ferrari partnership and the unheard of liquidation sale for the FER005 is NOT merely a coincidence!  And although this is merely a sample size of one, I think it portends a very soft market for the Panerai Ferrari watches for many years to come.

What is your opinion on these watches and their future value?

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  • The Rake

    I personally never thought much of this partnership. I have always been much more interested in the Panerai brand on its own. There is the possibility of future value to be gained from a collector’s/rarity standpoint I suppose but we are talking years down the road as I dont think this partnership was ever thriving. Just a hunch/guess though.

    • Kyle

      The Rake

      I was thinking about previous Ferrari watches – Girard-Perregaux had the license previously, right? My guess is those watches are worth ‘nil! Perhaps Panerai will fare better, but I doubt it. On another topic, what does your nickname mean? If it is a secret, I understand. Just curious :-)

  • cornfed

    Although I’m a fan of the case design and the Panerai quality, there is too much stigma attached to a watch with a non-watch corporate logo on the dial. I believe the values will drop further.

    • Kyle

      Good points you make – thank you for commenting. I hope you enjoy reading my blog.

  • http://www.studio6art.com steve banks

    Tried the email request. Does not work. May I have the name??

    • Kyle

      Send you the name – let me know if you did not receive. Best of luck.

  • Casey

    I tried one one 2 weeks ago at Royal Jewelers in Andover, MA. They had them at this price too.

    • Kyle

      Interesting! I guess there are still some around. At the right price these are definitely worth scooping up. Thanks for the comment.

  • beni

    i guess given 10 years from now this watches will be sought after one. IMO they are fairly designed, strong and manly, even unique with ferrari logo on it,  watch which will definitely attract future collectors as it carries the name PANERAI on it. 

    • http://www.perpetuelle.com Perpetuelle

      Hi @dc931d7fbfe24066ecd61589aa2524e5:disqus thanks for your comment.  yea, I think you have a good point there — maybe in ten years these watches will be quite a collector’s item!  if anything, you still have a quality panerai watch!
      Kyle, Editor

  • battousai

    Hi, I’m interested to purchase this… Are you still in contact with the dealer? Thanks.

  • Pingback: Ferrari.com Official Store Now Selling Panerai Watches « Perpetuelle.com Watch Blog

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