65% Off A Panerai for Ferrari Gran Turismo Rattrapante Chronograph, Anyone?

The end of the fabled Panerai / Ferrari watch partnership was announced last week by watch industry omniscient Gregory Pons (Business Montres).  While the reasons for the possibility that this partnership was doomed from day 1 are perhaps obvious and fully appreciated by some, I think that there is yet one unanswered question.  That is, what will happen to the future value of these watches now that their status is officially “post-production”?  Will their value increase or decrease?  Will they one day – perhaps one year from now, perhaps ten – ultimately become items of great value?  Or dusty relics of another luxury marketing partnership gone south? I tend to think the latter is the case, and that these watches have seen their high watermark when it comes to the price.

Case in point: just today I happened upon a “small number of Panerai for Ferrari Gran Turismo Rattrapante Chronographs…available…for a very limited time at a very special price.”

FER 005, Brand New Never Worn, Offered at $4,995

In fact, at the offered price of $4,995, these watches – the bearing the FER 005 reference number – are fetching just under 35% of their original retail price.  Put another way, they are over 65% off.  This represents a significant discount to the current asking prices for these watches on the ‘Net grey market.  It is even way below what some individuals are asking for a used FER 005′s.  While this is most likely very unfortunate if you are a seller or holding inventory of these watches, it is for you as a buyer a chance to own a high quality Panerai watch with Ferrari logo at a phenomenal price.

If you are interested in the dealer who is offering Ferrari Gran Turismo Rattrapante Chronograph watches at 65% off retail, send me an email or ping me on Twitter and I’ll tell you.  And in case you wonder, I have no relationship or financial interest in helping to sell these watches, I merely use them to make my broader point…..

which is that the dissolution of the Panerai / Ferrari partnership and the unheard of liquidation sale for the FER005 is NOT merely a coincidence!  And although this is merely a sample size of one, I think it portends a very soft market for the Panerai Ferrari watches for many years to come.

What is your opinion on these watches and their future value?

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