Luxury watch brands just can’t seem to get enough of the iPhone these days!  While I have not been overly impressed by the watch brand iPhone apps introduced thus far, Jaeger-LeCoultre appears to have made a valiant effort at a more broadly useful iPhone app for watch fans.  Even so, I remain unconvinced of the ultimate value of brand-specific iPhone apps.

Here is a closer look at the new JLC app:

The new Jaeger-LeCoultre iPhone app provides the ability to browse 60+ JLC models, an extensive glossary, and interestingly, 6 horology “teaching modules” which walk the user through various watchmaking techniques – from assembling a chronograph mechanism to decorating and jeweling a movement.  Although I would guess that these teaching models require not quite the skill as the real thing!  Of course you can also locate your nearest JLC Authorized Dealer (a pointless feature, in my view).  Here are some live screen shots of the app:

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