by Kyle Stults on August 20, 2009
“The Watch Magazine Redefined”
The first issue of Watch Journal is scheduled to hit store shelves in September. I have been eagerly awaiting its launch. As you may know, Watch Journal is what was formerly known as InSync magazine, which was acquired by Adam Sandow and his Sandow Media Co. in August 2008. At the time of acquisition, Sandow hinted at plans for “a major investment in the magazine’s distribution, editorial, design and marketing, as well as a statement that “a chief component of the new push includes a proprietary distribution strategy to reach ultra affluent consumers.” Here’s what the new magazine “journal” looks like (I believe this to be the inaugural cover):
Certainly I have no doubt that a major investment has been made in distribution, editorial, design and marketing, though I remain curious to learn more about this “proprietary distribution strategy” that is referenced. As for how the magazine will be positioned in an arguably saturated watch magazine market (and a sluggish ad market), a statement at www.watchjournal.com reads:
Watch Journal is the first luxury magazine built around watches. We have reinvented the traditional watch publication by reaching a wider audience of ultra-affluent readers through innovative editorial, a visually-stunning format, and a proprietary distribution strategy.
Sounds good, although I do find the first sentence to be, well, a bit provocative – does anyone else think that Watch Time or Revolution or iW (International Watch) magazine might have a different point of view as to who can claim rights to “the first luxury magazine built around watches”? 
“Evolution of the Watch Magazine”
No matter the circumstances, one thing is fore sure – First In Watches is excited to see the new Watch Journal and we are proud to be one of the first to publicly “welcome” it into the watch world!
Bring it on Watch Journal!
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