Audemars Piguet Wins $9.8 million in Trademark Infringement Case

Audemars Piguet LogoWatchPro and other outlets report that Swiss watch firm Audemars Piguet Holding SA has been awarded $9.8 million in damages on its federal claim against Swiss Watch International for trademark infringement.  The Court awarded the full amount of the defendants’ profits, and tripled them for bad-faith conduct and allows Audemars Piguet to apply for an award of its attorney’s fees and costs of suit. It also entered an injunction forbidding the defendants from further dealings in the infringing watch products.

François-Henry Bennahmias, chief executive officer, announced: “The Royal Oak was the first of its kind. 40 years later, it remains unmatched amongst prestige sport watches. We are fully committed to enforcing our rights in the Royal Oak design and insist our trademarks be fully respected. We owe it to Audemars Piguet, and the founders’ families”.

Note: Not An AP Royal Oak

Swiss Watch Trimix

The SWI Group / Swiss Watch International (SWI), which operates the website, found itself entangled in the lawsuit for the design and sale its of Swiss Legend Trimix Diver watches.  The Hollywood, Florida-based SWI Group makes watches worldwide and either owns or exclusively distributes SWI Swiss Watch International, Lucien Piccard, Swiss Legend, Kenneth Jay Lane Timepieces and Red Line / a-line brands.  At least one news source reports that SWI disagrees with the ruling and plans to appeal.

Swiss Legend Audemars Piguet Royal Oak Offshore Imposter



  • goju1

    It’s pretty obviously a ‘copy’ of the Royal Oak design but I would not have called it a ‘knock off’. It’s reminiscent of the Royal Oak for sure but different enough that most people would not be mistaken. Oh well, then perhaps this makes ‘plagiarists’ more careful in future. [The ugly canteen crown guard is enough to turn me off anyway].

    • Perpetuelle

      Agreed. My guess is that AP got fed up with copycat designs and decided to make an example out of someone…SWI in wrong place at wrong time, one might say!

      The crown actually reminds me of U-Boat!

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