SIHH 2011 Jaeger-LeCoultre Grande Reverso Ultra Thin

Tribute to 1931

“An emblematic model that is inspired by the vintage piece that we have in the brand’s Heritage Gallery here in the Vallée de Joux.”, Jaeger-LeCoultre gives us a first look at this very sophisticated new “ultra thin” timepiece coming in 2011.   The Jaeger-LeCoultre Reverso watch was actually born in India in 1931 in response to English polo players’ desire for an unbreakable watch.  It has of course evolved into one of the most iconic luxury watches ever!  Jaeger-LeCoultre also tells me that “In 2011, the Reverso will appear in even more surprising and seductive guises, while remaining loyal to its legend that continues to push the borders of creativity.”  Stay tuned in…

Jaeger-LeCoultre Grande Reverso Ultra Thin Tribute to 1931

46mm x 27.5mm (7.2mm thick) pink or steel case, black alligator strap with pink buckle

There will be standard production models (Q2782520 and Q2788520) as well as a limited series in steel and in pink gold (Q2782521 and Q2788570), featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso.  “The spirit of 1931 in contemporary dimensions, and all the Art Deco charm of the first Reversos interpreted in today’s language.”

Note that there is no Jaeger-LeCoultre brand name on the dial – just the Reverso, as with the vintage model that inspired this watch

“A legend in movement”

By Jérome Lambert, CEO Jaeger-LeCoultre

Certain legends draw their strength from their age. Frozen in the past, immobilised forever, they speak only of the past.But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura.

A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses’ hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalised engraved case-back. Eighty years later, the Reverso has progressed from watchmaking icon to cult status.

The Reverso is so unique that with the passing of time, it has been made in many other guises without losing its essence.Today, wearing a Reverso from the current collections on your wrist is an entry to an exclusive world – not only in terms of watchmaking history, but above all to a universe of technical perfection and aesthetic refinement.

By inventing the Reverso, a small group of men with great imagination and innovative spirit did far more than create a simple reversible case. They gave birth to an emotion which has lasted more than 80 years, and designed a watch whose endless possibilities are still being discovered.

The Reverso’s strength lies both in its past, but just as much in its future.