by Kyle Stults on January 21, 2010
Watch Videos Done Right
This post is less about the watch and more about its presentation. Last week I showed you the “sneak preview” video of what turned out to be Jaeger-LeCoultre’s new Master Compressor Extreme Lab 2 watch. And this week JLC introduced a second short video to highlight the official unveiling of this new watch. Actually I am going to post both videos below – and I do this because I really like these videos. The music is very cool – kinda pumps me up, motivational kinda music. But more importantly because this is an excellent example of how to make a video that highlights a watch. Most/many brands simply produce a video of the watch in isolation – usually we see watch parts spinning around until they become a whole watch or we go through an intricate tour inside the case of the watch. But the disappointing thing with most of these videos is that they lack context, and make me think “If you have seen one, you have seen them all.” 
In contrast, what I like most about these JLC videos is that they are the near perfect example of how to present a watch in the context of its intended use. And I just love how the watch is seamlessly interwoven into the mountaineering scenes and we understand what this watch is about. One of the better watch videos I have seen in awhile. So what do you think – do you like this style video or do you have another one that comes to mind?
Video 1 – Jaeger-LeCoultre Pre-SIHH 2010 “Sneak Preview” Teaser Video (watch identity unknown)
Video 2 – Jaeger-LeCoultre SIHH 2010 Video Highlighting the New Master
And here’s a shot of the watch itself:
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